Storm Impact gem behind the story: 2 years ago, the preparation of VC had a disagreement

4399 Chairman Cai

April 23 News, with the recent submission of the GEM listing applications, Storm audio and video in silence a year or two after the industry attention again. According to storm audio and video investors, 4399 chairman of the Cai Sheng material, as early as two years ago, investors brewing to let the Storm audio and video domestic listing.

As a storm audio and video early investors, Cai talked about the original and Storm audio and video CEO Fengxin exchanges with the past. Fengxin was once the Golden Hill software business http://www.aliyun.com/zixun/aggregation/32064.html "> Marketing Director, also in 3721 companies as director of the Office, Also that is Fengxin is the Golden Hill software Chairman Lei past hand, was also 360 chairman Zhou Kibaki.

As an all-powerful figure on China's internet, lei and Zhou are the same as Hubei villagers, with a hard-working and capable people in Hubei, but two have been in infighting. This makes want to start a fengxin contradiction, who should get the venture capital.

Fengxin to CAI win advice, listen to each other's entrepreneurial ideas, Cai also have some echocardiography, but did not show, only to help fengxin analysis, let it make the final decision, let Cai unexpectedly, Fengxin finally chose their own investment. He thought about it for a long time, and finally said to take an irrelevant, take my investment. ”

In fact, Fengxin was not the founder of Storm Audio and video, and he chose to create a player. Cai's advice to Fengxin is to bring in the storm video. "It's easy to beat a man, but it's hard to beat a team." "Fengxin is a bit hesitant, one is because the money is not enough, on the other hand need to create their own brand."

In the company is willing to bid for the acquisition of Storm audio and video, as an investor, Cai strong intervention to help fengxin to make decisions, the final achievement of the Storm audio and video later brilliant. In the later quickly occupy the domestic player market 70% share, and obtain huge advertising revenue. 2006 Storm audio and video received IDG investment 3 million, 6 million U.S. dollars.

With the rapid growth of the domestic video-on-demand industry in 2008, Youku, potatoes and other video sites, such as fast rise, the storm audio and visual encounters a huge impact, began to lose the past Thunder, the market share some decline, storm audio and video also began to transform, the company's business from local broadcast to online on-demand,

November 2008 Storm Audio and video by the Jingwei China, IDG VC and so on with 15 million U.S. dollars. Since then, the storm audio and video market listing also began to enter the agenda. Jingwei China, IDG Hope Storm audio and video in the overseas listing, domestic yuan funds want to let the Storm audio and video transferred to the country.

Cai said that the investor's disagreement let Fengxin and team collapse, to deal with a variety of investor relations, and some do not even resign. "That night I talked to fengxin for a long time, I said you will feel very broken now, if you win this section, you will have the confidence to do this thing, if now discouraged, the IPO is impossible." ”

When it comes to investment sentiment, Cai says he is more encouraged to help entrepreneurs and let entrepreneurs solve them themselves. "Because some things only make mistakes, they will know, but in the process can better let him recognize his mistakes." If hard fat is forced to twist, it is not good. ”

It is reported that April 10 from the latest documents disclosed by the Securities and Futures Commission, Storm audio and video has started landing gem Plan, which means that in Youku, potatoes after the domestic or will be the birth of a video site. and Youku, potatoes and other video-on-demand web sites rely on outsourcing copyright to attract viewers, into the wider and more losses, the more losses have to be different, the storm audio and video over the years to maintain a profitable state.

Storm audio and Video CEO Fengxin has said: "Copyright fees high to this extent, video site and spend so much money exclusive purchase, not as good as their own film, this model can not continue, so the storm's copyright only select distribution, never take exclusive." "There are also points of view that even if the storm audio and video successfully listed, still face the issue of copyright." In 2011, Storm audio and video was criticized by the National Copyright Administration for using 16 unlicensed TV dramas.