The public IPO
in MO mo
What is the most feared
entrepreneurial team?
is not no money, not no talent, more is not no good ideas, but fear of "hungry Wolf" to attack, the jaws of prey, this wolf can be Tencent, Ali, can also be Baidu, millet, these giants control the rich resources and strong executive power, Ensure that they can be the first time to capture any of the sharp corner of the product, and in the shortest possible time to launch the same type of products, lack of brand awareness and promotion ability of the entrepreneurial team to face this unreasonable competition, can only sigh, ended up with nothing.
However, this kind of the jungle's expansion system is not a hundred tries not to catch, some products in the face of the siege of giants, but can magically maintain their own characteristics and competitiveness, just from a sea of blood to kill an escape, lay their own piece of heaven and earth.
and today, there is such a product, he not only successfully around the encircle Tencent, but also about to go to the United States listing, his name is called-mo.
Acquaintance or Stranger
mo and micro-letter is a product?
If the problem was two years ago, the answer is undoubtedly yes. These two are the same instant messaging properties of the gun artifact, once in countless nights let a pair of lonely men and women open their hearts to talk about "ideal." But now the passage of day, the micro-letter has gradually evolved into a giant-level service platform, and the MO, it seems still can not completely get rid of the hat of guns, and even the word of the two characters already have a symbolic meaning.
But Strange is, the Mo mo but tenacious live down, compared with other similar software, such as millet rice chat and Ali of the exchanges, MO as a non-giant products, can survive so far, and has a considerable amount of user and active degree, it is not easy.
so the question came, what prompted users to have a micro-letter at the same time, but also continue to use the Mo mo?
the answer is that the user relationship between the micro-letter and the MO is never overlapping.
The micro-letter advocated, is the acquaintance social intercourse, this point from uses the micro-letter the first moment-namely the import friend, has already decided, whether your friend from the correspondence record or the QQ, has established the user relations all is the acquaintance relations. The relationship you've been in for years, with a solid network of contacts, your chats, and your comments in a circle of friends, comes from the strong relationship of the acquaintance. Although the micro-letter also introduced a shake and so on to promote the strong function of strangers, but very cautious, and the entrance is more conservative, in order to circumvent policy risks to ensure the use of the purity of experience.
and Mo is completely different from the beginning of the creation is based on the location of the stranger social, the user is the income, the encounter is known, come to a location, you can meet people around, although it is likely that everyone in the list of friends eventually become passers-by, but simply this is not the use of the purpose of the MO, This kind of strange "make friends" mode, although made Mo Mo become the hotbed of the gun. But whether the position or the stranger, is the most neglected part of the micro-letter, it is this difference lies in the micro-letter can expand to such a scale environment, still can grow and develop the important reason.
Therefore, we can say that, although both the MO and micro-letters have the characteristics of instant communication, but whether from positioning or actual use, both are irrelevant. In the early stages of development, there is a certain degree of overlap between the two, but the Mo clear grasp of the position and the stranger social two points, the success of their own and micro-letter distinguish, so that they avoid the micro-letter erosion. Now we look back to the micro-trust and the current situation of the head-on, the position of the MO can not be said to be accurate.
However, to avoid the micro-letter does not mean that everything is fine, although through the main lbs and stranger social success of the establishment of their own uniqueness, but these two features also to the Mo mo brought a headache problem--about cannon artifact.
for the MO, based on the location of the activities can have unlimited possibilities, small talk, carpool, trading, if these functions can be appropriate to achieve, Mo Mo completely have the opportunity to develop into another service platform. However, the first choice of the Mo-social element, and through the way of instant communication to present, so the stranger made friends become the greatest characteristics of the MO, users have forgotten that lbs is the basic of the mo. Thus, strangers in the unfamiliar establishment of the unstable relationship, will inevitably have the factors of discord, about Cannon's popularity is also regarded as a modest "surprise" place.
At present, some of the functional expansion of the MO, basically is based on social networking, at the same time introduced a number of more general general business models, such as advertising, games and so on, these factors can not completely let the Mo mo get rid of the hat of the gun.
, especially after Ali's investment, and the current and current MO will have the opportunity to bear more business content, instant Messaging will gradually evolve into a basic tool, the position of LBS will be gradually upgraded, the above mentioned the carpool and other functions can be gradually realized, the former users often lie in the hotel to check around the Congome female, And make friends for the purpose of the cannon, and now any service, can also establish a relationship, carpool to know the owner, buy and sell to meet the stall, have a richer use of the scene, there will be more diverse relations, about Cannon's dominance will be gradually weakened, commercial activities can continue. Socializing does not have to be a friend, and there is no need to establish a stable relationship between the two, but to excavate the value of the user in the process of building a weak relationship, so as to achieve commercialization.
, MO and micro-letter is never the same type of products, the main lbs and strangers social The Stranger from the beginning to avoid the micro-letter of the edge, and out of a very distinctive social road, and in the future of the MO, more important is the relationship between the establishment of the possibility of mining activities in the value, In particular, with the help of Ali, if the MO is successful, then will have the opportunity to become the next micro-trust platform-level service center.
