Strategic adjustment for everyone: using social games to occupy mobile social

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After a series of attempts, Renren CEO Chen is considering games to feed the mobile social landscape.

Recently, everyone game CTO (Chief Technology Officer) Gurey to the "first financial daily" that Renren has some of the wireless department staff to the Department of Games, and a large number of game development around the mobile platform to launch. With everyone's new strategic adjustment, the mobile music dance games developed by everyone will be the most important mobile social products for everyone this year.

Gurey said that the business model of everyone's dance is based on the character virtual image and the digital electric quotient model of virtual goods.

Albert Investor Cao Xi in an interview, said that everyone show dance is not just game sex, but through music and dance class games to trigger new user relations, and through the mobile phone lbs (Geographical information) to meet friends, its greatest value is a strange dating products.

Online gaming is playing an increasingly important role in everyone's business system. In the first quarter of 2013, everyone's online gaming revenue amounted to $26.7 million, an increase of 52.9% per cent, accounting for 57% of total revenue for everyone.

However, Chen that while other value-added services such as games are booming, social relationships remain the mother and the foundation of everyone. And Renren has been on the PC side has been based on the campus users of the real acquaintance of social networking, in recent years, micro-bo, micro-credit and other emerging social products to carve out the user a lot of time, the user activity of Renren has begun to weaken.

Earnings reported that Renren online advertising revenue in the four quarter of 2012 year-on-year growth rate of 15%, 10%, 13%, 17%, and online advertising revenue is to reflect the platform user activity and user value of one of the most important indicators.

Faced with the strong momentum of micro-blogging, micro-letter, as well as the emerging mobile phone strangers social products emerged, Renren has to consider using a new form in the Mobile social field layout. Previously, everyone in the mobile field has introduced Meimei, pop and other social products, but after the market test has failed. And everyone has made a lot of adjustments to the mobile wireless sector.

Chen to this newspaper, although Renren has recently made a certain percentage of the wireless sector personnel adjustment, but this does not mean that Renren will ignore the mobile area, but want to use the entertainment and electric business approach to the mobile domain, and enrich everyone in the mobile field of social relations.

5 years ago, in the PC field, the domestic online game company long tour, relying on a South Korean music and dance products, "Jin Dance Troupe", with its good social nature, has rushed into the domestic gaming company income before five.

An insider told reporters that it is expected that everyone's show will be officially on the line to bring at least 50 million of the monthly revenue.