Strategic Analysis 360 reasons to launch the search

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This time the hottest news in the Internet industry is 360 to launch their own search, although it is said that the "comprehensive search", but once the launch of less than a week from the traffic is reportedly directly beyond the Sogou, ranked in the second place. Its momentum is not so fierce. Although it may be the future of how to develop the path I am afraid even Zhou will not be too clear, but from a strategic level, 360 push search has its inevitability!it Amon today, to say some superficial ideas.

Rivers and lakes long ago passed a long time 360 to start again to do the search, because Zhou I have a search plot. A lot of people turn the history of the week, from 3721, to its search team has been in the preparation of things, then why Zhou began to push the search, but as a public company's boss can not have any plot must do what. Just like Zhou like to play real CS, not necessarily open a range bar. Now the low-key launch to slowly test the water, to some extent Zhou and his team may think the time is almost up. It Amon now have a few reasons to say that they think 360 has been launched:

First of all, in terms of technology, after security guards, browsers, such as the timing of the accumulation of technology, 360 of the client and cloud technology has been in the industry to do a very good job, through the cloud technology, its customers quickly 360 browser's default search engine directly transition to its 360 comprehensive search, This can quickly bring in large numbers of users. And in fact it is.

Second, in the user experience, the previous default search engine is Google Hong Kong, the results of GG page recognition is still good, just because of some well-known reasons, search some words will have a shielding situation, clear people know is Google's problem, not clear, In particular, some people just learn to use the computer to think is 360 browser problem. This can hurt 360 of the user experience, and once you've launched your own search, there's no problem.

Third, in business, Google, although the annual 360 to bring tens of millions of dollars in income, and 360 imported traffic is said to be nearly three of Google Chinese. But once the launch of their search 360 can have a lot of means, flexible control of their income model. Search and its navigation, browser applications, etc., this is a lot of space to develop.

Four, sniper the competitor, which one? No doubt, Sogou! Sogou development at the lowest point, Zhou proposed to buy Sogou, but there are two conditions: 1. Wang Xiaoquan must be the CEO of the new company, because Zhou believes that only he is strategically aware of the direction of industry development. 2. Sogou to give up their own browser ideas. Finally in the Wang Xiaoquan to stop, Charles Zhang gave up finally let Alibaba shares Sogou. From the development path on the Internet, these two companies are too alike! To a very competitive advantage of the product point, and flow device to contact, and finally on the strategic level to launch a search. 360 through the security guard, Sogou through the input method. Not only that, they also use a similar product strategy to layout the future direction of development: Mobile interconnection platform, the acquisition is not the two sides must be exchanged fire. 360 through the introduction of their own search, to a certain extent may be able to play a certain deterrent to the Sogou.

The above points are it Amon a little humble opinion, there are different views welcome to Pat Bricks: