Strategic transformation of three major operators: seizing the dominant power of mobile internet

Newspaper reporter Go Qingping reports

How to deal with the relationship with emerging internet companies? Is the company's operation a lifeline to its transformation? Cloud, pipe, end three-wire layout can solve the pipeline of worry? This is the mobile internet era, placed in the Chinese mobile, China Unicom, the three major telecom operators in front of the problem.

In the face of this situation, the three telecom operators gathered in the recently held China Internet Conference, to discuss the next development plan, eager to the vast number of Internet companies to demonstrate its next step in development planning and cooperation with the Internet enterprises strong will.

Deepen the strategic transformation

In recent years, Tencent, Alibaba, Baidu, Qihoo 360 and other Internet companies occupy huge flows to establish an open platform, attracting a large number of internet companies to join, forming a positive confrontation with the traditional telecom operators situation.

Prior to the release of the semi-annual report, the three major telecom operators all over the branch of voice calls and SMS services have different degrees of growth, or even negative growth. To avoid becoming a "conduit" in the mobile internet era, telecoms operators believe they must be transformed.

"Telecom operators must deepen their strategic transformation, otherwise it will be difficult to cope with the challenges of the mobile internet age." "China Telecom has long been aware of the advent of the mobile internet era and proposed a strategic transformation concept in 2005 to address the challenges of the mobile internet era," said Shawking, general manager of China Telecom's Innovation Business division. According to the introduction, China Telecom has proposed the next 5 years of strategic transformation direction, that is, the leader of Intelligent pipeline, integrated platform provider, content application participants. Shawking said the strategy will be implemented unswervingly over the next few years.

Liu Xin, deputy general manager of China Mobile data Division, believes that in the mobile internet era, telecom operators need to be transformed, to be open to more cooperation, and China's mobile reading, games, animation, music and other business will be through open cooperation in the way to seek development.

According to Liu Xin, China Mobile's strategic shift from "mobile communications experts" to "Mobile Information specialists" is a change to conform to the trend of the mobile internet era. And the recent efforts to develop the "MM mobile mall" and to create "intelligent pipeline, open platform, characteristic business, friendly interface" strategy, are China Mobile to seek open cooperation and promote the development of the open platform concrete embodiment.

He Huajie, general manager of China Unicom Broadband Online Co., Ltd., proposed that telecom operators should combine their own advantages and change roles in the process of layout mobile Internet development.

"Telecom operators should combine their advantage resources with the innovation ability of internet companies, and jointly enlarge the market." He Huajie that China Unicom's "wo+" open system, as well as the promotion of intelligent marketing, intelligent pipelines, industrial convergence and other strategies are focused on the core resources of telecommunications operators, to avoid weaknesses.

To seek a new position

The Apple phone's rush makes domestic telecom operators to put down the noble head to netting "she". In the view of many industry insiders, this practice of telecom operators is not normal. In fact, from the history of the development of communications industry, the leader of the industrial chain has always been the upstream carrier. To change that dilemma, telecoms operators have been seeking to regain their position.

He Huajie said the aim of China Unicom's introduction of the iphone was to allow more users to choose 3G handsets through its brand power. "Because the rapid development of smartphones is speeding up the growth of telecom operators ' data flow, and ' traffic management ' is the next development direction of telecom operators." He Huajie said that the current WCDMA industry chain has been relatively mature, intelligent terminals are also rich in the type, whether it is the iphone or the thousand-yuan smartphone are very popular.

In promoting the use of smartphones, Shawking said, China Telecom has adopted the smart Terminal strategy to promote the smart phone. "So far, CDMA continuous improvement, has nearly 1500 variety of smartphones, close to the size of WCDMA." "Shawkin theory.

And in the "Traffic management" aspect, China Telecom from "Traffic management" to "Flow Management" transformation. Shawking Frankly, the mobile internet industry ecological value chain is still in the process of remodeling, but the opportunity is greater than the challenge, the key is how to adjust the business model, strategy, strategy, channel.