Strategies and techniques for keyword selection in corporate websites

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Keyword optimization is an important part of website optimization, the author of their years of experience to share with you, I hope to help you.

Skill One: keyword not too hot

Too popular keywords, such as mobile phones, the competition is too fierce, it is difficult to have a good ranking, the top of the rankings are basically large portal sites, if the enterprise site and their competition, there is basically no advantage.

Tip Two: The key words can not be too cold

Keywords too cold, the search will be very few people, even if the rankings can not bring traffic to the site, there is no practical significance.

Skill three: To choose the keyword according to the user's search habit

The purpose of our website optimization is to allow users to easily find us, if the choice of keywords is rarely used by users, which is not conducive to user experience, but also waste the optimizer's time and energy.

Technique four: According to search engine to provide "related search" to choose keywords

"Related search" in the keywords are search engines based on the number of users selected out, are more in line with the user's search habits, but also relatively easy to bring traffic.

Tip Five: Be sure to relate to your site's products or services

and site-independent keywords even if you can bring traffic, but also useless traffic, but will make users disgusted. Remember that SEO is fundamentally beneficial to the user experience.

Tip Six: Follow the principal keyword + Long tail keyword principle

For the entire site, to choose 1-3 Main keywords, not too much for the main channel or column can choose a and site-related long tail keywords.

Tip Seven: Refer to the competitor's keywords

Analyze the top contenders to see what keywords they use and how to optimize them.

This article originates from the SEO self-study forum, Admin5 starts, reprint please indicate the source. In situ: http://www.17seo8.net/thread-42-1-1.html