Strategies for local Web sites to adapt to localized market environment

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The economy is developing, the society is progressing, local Web site with the development of the local economy into the masses of sight, different from Sina, Tencent, Sohu, NetEase and other portals, local Web site development environment is the need to combine localized market environment, local market environment has gradually become the local Web site development of the core and foundation, As a site webmaster can not be localized market environment constraints on the development of the site, so we need to establish a strategy to deal with the localization of the market environment to help the site in the local market rapid development.

In fact, the development of local Web sites should be a "subconscious" of the load development, that is, through some means of indirect impact on the psychological thinking of the masses, we have to do is to let local people do not hate the site, willing to accept the content of the site and brand, I think the masses to accept their own local sites, we must establish the core competitiveness of local websites , now every city has a lot of local sites, and want to be in so many local sites based on the foot, then we must set up the core competitiveness to deal with the localization of market environment constraints, said here many webmaster will ask us how to establish the core competitiveness to solve the localization market environment constraints? below for the webmaster for detailed answers.

The first step to establish the core competitiveness of local websites is information publicity, there will be a lot of places in the city, these bar is covered with the search for work, trading and other trading information, and this time we also need to release information on the above, our information is to introduce their own website, what is the highlight of their own site? What is the core selling point? Can be posted on this, paste the flow of people is very large, a long time, local at least 30 of the masses know your site, this time you jumped out of the local site in the localization of unknown first step siege.

The second step to establish the core competitiveness of local websites is advertising, we simply advertise their website is not enough, because post bar is after all the flow of the lower end of the focus, we also need to publicize the crowd, this time to advertise is very necessary, When local websites have a certain reputation locally, this time we will be combined with local newspapers, local television stations, local radio stations to promote their own website, as for the specific advertising fees can be discussed according to the effect, can also be in exchange for the site itself ads to exchange for your needs of publicity.

The third step to establish the core competitiveness of local websites is to serve and service outside the station, when the site has more than 1000 traffic per day, this time should be active in the service and outside the station service, each month can be opened in the site to build some small activities, through the form of activities to aggregate the site's users, To the user to send some small gifts, such as recharge cards, dolls and so on gifts, we need this way to retain the site has reached traffic. The core of the service outside the station is to allow the user's inner self satisfaction, we in the user registration address to choose hundreds of users to send a letter in the past, the letter packaging is good, content can use the website brochure to make, so that users can show the outside world on the success of the site, through this way not only to attract other people to the site, Also can help the website subconscious influence the user.

Local sites set these three core competencies to deal with the specialization of the local market environment, local market environment will encounter many problems, this time the main idea is to use the service to move every user, you webmaster in the local website must remember a word: no matter the design of the local site or positioning , we all need to design and locate the local people's tastes, do not imitate the website of other cities, because each city dialect is different, the life habit is different, finally their service way also is different, this article starts from the local website to respond to the localization environment three core points, tells how to deal with the local market environment restriction, From Jinhong Shopping Network www. lipin6688.com, if local websites want to gain the affinity of local users and search engines, they must use these ideas.