Strategy and steps of network marketing in apparel industry

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Compared with other commodities, clothing sales and purchase process has its particularity. Therefore, the clothing network marketing is also different from the general merchandise.

There are many categories of clothing, the size of the standard to make it relatively unified, but different version of the way, style differences and the purpose of wearing to make the difference. Moreover, the material style of the fabric is a key indicator that can be judged by the hand and touch of a person. But this is not equal to the feasibility of clothing network marketing is denied.

1, clothing Network marketing to face the customer base may be middlemen, but also may be the end user. For the common texture (cotton, hemp, silk, etc.) General casual wear (t-shirts, sportswear, casual shirts and so on), as long as the detailed size of the list, the main visual map (generally positive, back, side and special design parts) and a brief description, you can give the customer a general impression, make it according to the needs of the choice. But for professional wear, fashion, performance clothing and underwear, these dress effects, comfort requirements of the higher clothing, customers need to pass the test to decide whether to buy or not. Therefore, we need to use a certain tool, the dress effect and feel as much as possible into a visual feeling, to help consumers choose, and then complete the purchase activities.

2), payment issues. Apparel Network Marketing also requires a secure and reliable payment system to support. The successful link between apparel sales network and banking system is an important part of network security and reliability. This part of the technology has been achieved abroad, domestic also have a trial, but due to various conditions of limitations, it is still very unsuccessful.

3), delivery method. This can be accomplished by a variety of means. Mail-order or set up delivery points in different areas, is a good choice. The specific mode of shipment is determined by the characteristics of the clothing, for example, by the wrinkle resistance, pressure and the degree of retention to determine whether the suspension of transport. This is not discussed in detail here.

Clothing Network Marketing can not only timely convey the latest popular, better adapt to market changes, but also can save from the manufacturer to the retailer's investment, store decoration costs and a series of management costs. For apparel companies to save more sales costs, so that funds more effectively for the company and product advertising. is the general trend.

A complete network Marketing system requires a wide range of technical support. From network developers, garment CAD developers, banking systems to mail order system. Clothing enterprises often belong to small investment, small-scale enterprises. It is unrealistic to rely solely on itself to complete this series of work, either financially or technically.

Specialized Apparel Network Marketing service providers, tailored to the apparel enterprise customers customized network marketing strategy and programs. By the Professional Network Marketing service provider responsible for the network construction, customer registration, apparel companies and products of the network publicity, and apparel CAD developers and the bank part of the link and communication and other intermediary work, for apparel companies to provide comprehensive technical support. With different parts of the cooperation, coupled with better network security, clothing network marketing is just within reach.