Strategy distribution in the sales process of Webmaster Subdivision website

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No matter what the industry, our target task is mostly around the product, or sales or promotion, the concept of products has infiltrated our webmaster industry theme. But for technical men, the site page design easy, but for the product sales is very little known. Perhaps in many people's opinion, the product best-selling or not with the price and the search heat, as long as the price down, the search rankings to get up, product sales can be put up, but things really like this?

In the product sales process, in addition to the two psychological and technical indicators of price and search rankings, I think there are other factors, such as professionalism, understanding and availability, to supplement the user's access to your site and express a clear desire to purchase is not your search rankings and price decisions, If I position my strand blue at 60 of the average market price, then the strands of blue what brand, the mid-autumn festival, such as the key words to do the home page, the effect is still not too ideal, because users do not fully understand the product and its utility to make a reasonable estimate, so do sales need to consider from another level.

1 not to sell products when users are ambiguous, a lot of webmaster like in the website interface for the gorgeous rendering of products, too prominent product function, efficacy and social recognition, the user fooled one Leng, and then according to the user followed by the blindly follow the psychological induction, which is a lot of webmaster like to adopt the strategy, Although it will improve the sales of products to some extent, but the reputation of the product or even trust is a blow.

2 in the philosophy of sales, there is a key point called respect for the feelings of visitors. Respect for the user's feelings can be used to make good use of customer service, so that visitors feel that you are standing with him at the same starting line. The transition to the site is in the product Sales official website for the product itself to set up difficult questions, to reassure users, to a certain extent, to facilitate the transaction.

3 Master NC Law, that is no choice law. Do not appear on the site too many product categories, do not put similar products together on display, according to different characteristics of different channel pages to display. Because according to NC law, give users the choice of more, they think time will be longer, tangle will be more, measured at the same time will appear choice anxiety, website product sales is very unfavorable.

4 The use of inverted triangular model, for the product display and consumption of the number of people, give priority to display the right, the price is more ideal, the function of more popular products to be in the middle of the main page of the display, in addition, the author in the operating strand Blue site will be found on both sides of the page banner area for the user's guidance is more obvious, Webmaster friends can be in the region to expand accordingly.

5 According to the user's immediate feedback for product sales into, think of and say the customer needs and more appropriate price, to eliminate the doubts of visitors, and customers to establish a real mutual trust relationship. So, in a way, the role of customer service is greater than the immediate display of the site page.

6 in fact, for the focus on product sales of the site, the page is not necessarily gorgeous, practical, concise and convenient is the user's favorite element, the data has been clearly shown that the page below the click rate below the middle part of 17%, so streamlining is the king of marketing sales.

The above is actually the author's own operation of the website, do product sales summary of some laws, apply to the present effect is good, said the possible surface, we go to the actual operation when the combination of understanding effect should be better. Of course, also welcome everyone to my official website exchange, the mid-Autumn Festival gift Ling Grass Park Strand Blue http://www.jiaogulan5.com, thank you.