Strategy: Why your blog marketing has no effect

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Some time ago, there is a company responsible for the policy said: "Other people do blog marketing has made amazing effect, brand started, and then a thick stack of orders, so he was tempted." Alibaba businessman Blog, the registration opened up spent 10 minutes. Then posted on his blog a few ads, such as "the company's long-term supply of XX brand cement paint, low price, quality assurance, Welcome to buy." Please call mobile 139XXXXXXXX. After a long time no one through the blog to contact him, can be said to be no effect, this is how it?

In fact, the reason is simple: because pure advertising is not animations, so others do not want to see. Just like a small ad, you should choose a place to stick around, and not put it on the place where no one is going? So is the blog. Many people think that when the blog is finished, they think the whole world will see it, but in fact they don't see it. Will you be able to attract readers to continue to your blog and see if your articles are good for them or are they helpful?

Let's take a look at the purpose of blog marketing: "blog marketing is the use of blog this network application forms of network marketing tools." Companies, businesses, or individuals using blogs as a network interactive platform, publish and update the relevant profiles and information of the enterprise, company or individual, and pay close attention to and timely reply to the customer on the platform on the enterprise or individuals related questions and advice, and through a strong blog platform to help enterprises or companies 0 cost to get the search engine's more front position, Marketing means to achieve propaganda purposes. ”

Since the blog marketing has such a function, then enterprises or individuals in the blog marketing at the same time, often fail? Mainly from a few major factors:

Reason ①: The nature of the blog platform has nothing to do with your theme;

Reason ②: Blog search engine optimization do not good, in Baidu, Google, Yahoo and other major search engines can not find your relevant information;

Reason ③: Although search engine to find your blog, but can not find your contact method;

Reason ④: Blog related topic is too few, let the customer understand your relevant information also too little;

Reason ⑤: Blog writing skill is not high;

So what are the aspects of blog marketing to start with? The strategy summarizes two, that is, from the blog content and search engine skills in two aspects.

What do you write?

Generally speaking, a person will have a lot of attributes, for example, I can talk with you about the actual experience of online marketing. You can also confide in your life, talk to you about goal management methods, and some career tips ... I can always talk to you about these things, but as a blog that focuses on blog marketing, I have to focus on the topic of blog marketing. Therefore, I suggest that the theme of a blog focus on focusing on a topic reasearchers, will attract more readers to see.

Businessmen talk about these: you can say how you made the first single, today accidentally received an order, today, there are customers on-site inspection, subordinates in the implementation of errors caused by the loss of orders, today's trade fairs, a foreign customer is interested in your products, Today, you answered a few friends about the business or e-commerce skills of some problems ... Think you have a similar experience? Is there a story to write about with you? Write a long-term and brand of civilian price skills, but the article in a switch on the potential customers speak?

What should search engine skills do?

1. Title:

Network Marketing Blog Optimization ranked in the first example of Baidu, we found that they have one thing in common, that is, in the theme of the blog is their own name. Therefore, when you are building a blog, you must remember to optimize the theme, keyword as far as possible to do with long tail words.

There are blog tags, or more than five words, and the article corresponding to the combination of key words. There can be four groups.

2. Key words

What is the long tail key word? Key words have universal keywords, long tail keywords, borrowing force keywords, keywords and a series of keywords, in how to use the people do not understand, we give you see two cases, I believe we will understand.

Many people may have questions, who will use such a long word to search? For example, when we put on advertising, will choose to put "Network marketing training", or "Network marketing course", rather than network marketing, because the word of the search volume is too large, click on a lot of advertising fees, to customers will not necessarily be accurate. Many of our orders come, it may be because the customer found a long tail keyword and find us, because, on the one hand less people click, advertising cheap, on the other hand, but also through the free way, the key words in front.

Therefore, we suggest that, in the layout of keywords, do the optimization words must be placed in your promotion of all aspects, such as in the blog title Plus your various keywords, so that the search engine optimization. When we see other people's blogs, we will find that the title of the above many people's title is different, and in the title there are keywords, so you can help us to optimize.

3, Content

In addition to the title, the content is also very important, the above examples of the title click in, we will find that in the content as long as there are special characters there will be a hyperlink, in fact, this is to help us optimize. Everyone remember: keyword density of 3%-5%, do not repeat too much!

4. Links

Links to improve the amount of blog access has a very important significance, you only need to go to someone else's blog to apply for links, others will also give you a hyperlink, this can play the role of publicity, but must remember, friendship links as much as possible with your keywords, such as we and others in doing links, are written "voltage regulator", This will not only help us to increase the external links of the site, but also help to increase the ranking of keywords.

PS: To be said, the way I said today is not absolute, if you have some good ideas, you can try to write your blog in your own way. After all, you are the blogger.

In short, choose a suitable platform for your blog, you carry out the foundation of blog marketing. In turn, the quality of the content is your key to retain visitors, content you are to write vivid, or professional, or connotation, or depth, etc., depending on your level, there is quality content, is the key to traction visitors, if you write good, write fine, wine is not afraid of the alley deep, slowly will gather a lot of popularity, attract a lot of eyeballs, Want to become a blog elite or grassroots, depends on your own, the elite is not blown out, but practiced out, when the elite or grassroots, it was written. Who wrote the article good enough, professional, enough to attract people, often updated, this is the key to winning.

This article by the Network Marketing organization, author qq:772340535, Network marketing Huangpu Military College QQ Group Exchange: 111651067

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