Streaming Media Video alliance with 17 companies

17 of companies with streaming or related businesses have announced the launch of the Streaming Media Alliance (SVA), including Yahoo, Comcast, Fox and Rung and Cisco. According to the official website, SVA hopes to build a deep, open ecosystem that provides infrastructure, cloud services and comprehensive technical support for the boom in online video.

The names of the 17 companies are scary, but in the online video arena, they can only look far behind YouTube and Netflix. This is why they create open SVA alliances and technical standards. Later, people always hope to use the open, ecological such a beautiful story to impress the developer.

But Netflix's mentality is quite different, and they announced the same weekend to turn off the public API. This will make it impossible for Third-party applications to invoke Netflix's video content. Netflix's vice-president, Daniel Jacobson, said the goal was to "focus on our members and their user experience".

Netflix's daring to do so comes from user traffic, according to statistics, only 0.3% of the traffic is reached through the public API to users, the vast majority of users are on Netflix's own platform to watch the video.

The online streaming service is the focus of the big battle for some time to come, with Google planning to launch a YouTube subscription without advertising, and music has taken a step forward. In addition, the legislative debate on net neutrality is also about the future of streaming video. Google and Netflix stand together and operators are on the other side.