Street Honey: Strong operation is the successful way of cross-border electric business

From the Giants, logistics companies, emerging enterprises have entered the Cross-border electricity business, to the black Friday, the sea Amoy shopping tide, now the popularity of the sea Amoy market is really no need me to describe too much. But despite the involvement of giant companies, the current market competition, the Giants and emerging companies are still in the same starting line.

So in the last few days to hear the cross-border electric business platform "Street Honey" on the line less than half a year to get millions of dollars in a round of investment, I was not surprised at all, but rather excited, not only because the founder of this company Wang Yang and I are good friends, the same as the brothers on the Entrepreneurial road, in the context of such a fierce market competition environment, Can have the courage to leave Ali such a large company, but also got the venture capital, I really admire, but also in my years of experience in the industry to analyze, the key to the success of the Cross-border electrical business is the operation of the street Honey team's operating ability is very strong. Capital investment is nothing more than a project and cast, a good project to catch a lot, a good brand of smelly companies are also many. So many of the sea Amoy emerging Enterprises, IDG Investment Street honey, and I value the same, is Wang Yang from the core of the cost of the operating capacity of the team.

Strong operation is the tool to ensure the healthy operation of Consumer-to-consumer platform

Operation is in fact the whole supply chain management, from commodity management, investment, activity organization, member management, merchant management, logistics, warehousing, and even penetrate the raw materials, production links, profit model construction ... Many of the jobs that businesses do are running, and street honey Consumer-to-consumer buy hand mode, in fact, on the basis of the operation of relatively advanced operations, that is, the reverse order, that is, mining user demand, the daily launch of the purchase of hand-sweeping live and share shopping, and then form a buy hand reverse mining sales. I remember Wang Yang and I had a PK, I strongly recommend him to promote the purchase of hands, he insisted on the promotion of the country's explosive products, and finally I was persuaded, the reason is often, buy a hand always change. And I was very impressed is Wang Yang also particularly seriously said a sentence, he would like to see one day anyone standing in any corner of the Earth, as long as open the street honey, you can amoy to any one of the country's favorite merchandise, so, this is done to buy the hand mode of the beginner.

This model actually broke the sea Amoy market brand, because many people now buy the sea Amoy or foreign brands, tax plus freight is cheaper than the domestic, in fact, in addition to the Japanese toilet cover, as well as the Turkish carpet, South Africa's mango and a variety of characteristics of the product, buy the hand model just opened the market. More importantly, the founder of the street Honey team out of the cost, so the supply Chain Management Foundation is there, just a migration process, and not too much difficulty, and buy the model of innovation in my understanding of all the sea Amoy Enterprise is the first such attempt, the opportunity is very large.

Strong operation is like gear effect, intuition can promote the occlusal propulsion of gears

Street Honey Team Although has the advantage, but is not to say that the project comes out all is long board, this also is absolutely not likely to happen, just like the street honey although the operation ability is very strong, but its marketing ability is weaker, so the next street honey will vigorously promote the brand. With my years of understanding of Wang Yang, he is truly gifted at the operational side: the first is that he is sensitive to the grasp of the operating rhythm, will continue to think about each link, such as investment, buyer management, user management, after-sale, etc., know what time to promote which link to do, although the operation is a short board, But in the early stage of mobile internet brand construction, the Word-of-mouth effect will be aroused by the enhancement of operation ability; The second advantage lies in the ability of operation optimization, in the case of a company with limited energy and financial resources, it is crucial to do well which part to do well and which part is very important, like gear principle Operations are actually a lot of gears in a machine, and if a wheel turns too fast and one turns too slowly, the whole machine is wasted.

(The core of operation is like gear, good operation)

Therefore, if a team does not focus on operation, no amount of marketing is doomed to death. and operational capacity is actually based on long-term sensitivity and intuition, such as throwing a banana peel to the distance of the garbage can, if you want to use the physical formula to calculate, to deduce more than 10 formulas, may even the computer to test for several days. But the intuitive intuition of the human brain can tell you the most likely way to throw a banana peel into the dustbin, so that the human brain is one of the most complex operating mechanisms and the most optimized. So, I am very optimistic about the strong operation of the street Honey team advantage, so that their decision-making cycle and decision-making costs are very low, the risk of trial and error is very small, in other words, is to live and live better may be very large.

It's the ability to copy individual abilities to the team.

From the traditional industry to the electric business industry I have done many years of operation, training team has always been I admire Wang Yang place. He has a strong ability to operate, so that the entire team after six months of time also began to form a market intuition. In the last black Friday three days of activity, street honey reached an average of more than 1000 per day, daily growth of more than 10,000 users, to know that when the street honey just set up products on the line, such a result is already done very good. And then Wang Yang quickly set up a rapid investment policy, one months of time to introduce more than 200 buyers around the world, followed by the number of users per month and the number of buyers to maintain the growth of around 20%. Included in the following Christmas, purchasing, 38, and so on, street Honey do this series of activities the ultimate goal is not to sell goods, but in the training of the entire team, so that everyone in these activities from the development, operation to the market to get rapid training and running-in, basic skills and then fight again, And this ability to copy the team is also my more than a year of entrepreneurship has been exploring and practice.

In fact, said so much, I am very optimistic about the personalized mode of street honey and innovation, as well as its strong operational advantages, this is to do cross-border electrical business success, sincere blessing and encourage the same on the entrepreneurial road of good friends.