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Often hear some webmaster complained that not find the object of friendship links, because there is no better way of cooperation between the site and skills. In the current network environment, alone, is always more difficult, how to integrate resources and cooperation and win together, is the key to development.
November 11 Admin5 Thursday Edition Chat event, invited the Chinese Internet Market Association minister of Commerce, BD (Business Development, business development) in charge, Li-Xiang teacher, sharing how to conduct the cooperation between the website skills, this article collated version chat part of the focus, welcomed the discussion.
Lee rang: As a website to promote, a site is the lifeblood of traffic, with the flow will have the amount of registration, purchase volume. For traffic, you are not unfamiliar webmaster. All websites, whether they are listed or newly opened, require traffic. This is essentially a permanent and unchanging point of cooperation (except technical cooperation).
Flow is divided into real and false flow. People don't want to spend money earlier. So how to effectively use false traffic to improve the real traffic is a technology, the real flow after the introduction of false traffic how to evolve into a return visit volume is one of the most important issues.
Website cooperation, never for cooperation and cooperation, but guide, for the guidance of partners, how to successfully guide the needs of partners, to reach a common point of appeal. How to guide users after successful cooperation. This is the cooperation time must consider 2 points, otherwise, a lot of flow after the introduction of all the loss of feeling that many people should feel. Secondly, in cooperation, cooperation is the simplest. It is difficult to cooperate in the 2nd, the effective method. I once a company mister, his website is not solve the 2nd problem on a large number of promotion, resulting in "a lot of flowers, face also have, but the real effect is not achieved" results.
You can give an example to show the effect. There is a new station, 3 months from no Alexa value to the rank of 1W or so. Day from the Flow page import to the first page flow 2WIP. The number of registrations has increased significantly. The cooperative site is basically ranked hundreds of to thousands of sites. Site Ranking of 0 when you can directly with the listed site traffic cooperation.
Q: Has not been able to understand the "BD" how to start, because it is just graduated, there is no network, how to get started.
A: BD just started when there is no acquaintance, it is difficult to do, more to participate in the party, Baidu party information is I just practice often do a thing. Then participate more in the exhibition. Talk more and change your business cards. There is no shortcut. Find some of the main friends, their connections are generally very wide.
Q: What are the conditions of the site, you can find entities to discuss cooperation? What materials should be prepared before cooperation? How do you talk to people about cooperation? You can't go out there and say, "Let's talk about cooperation." People don't know what you do!
A: This friend questions very well, these weeks because of some things, with the offline entity enterprises have more frequent contact. Found one thing in common: corporate bosses feel very high-end about the Internet and are keen to collaborate (China Aquatic Products Chamber and more than 10 companies in the logistics industry). But they attach great importance to the company's background, whether it is the association, the Chamber of Commerce set up the website, whether there is a government background in the end is your site's influence on the industry. A part of the enterprise user thought is still in the older layer of thinking. Early, it is important to be able to plating some gold. Then, before cooperation, the company PPT introduction, Color page to have, the older enterprise bosses pay attention to the surface of things. Then there is the interest, you can give them what kind of propaganda offensive, they more value. As little as possible to talk about how much profits to bring, to the virtual, marginal to say this thing. Some mister resent these. Think you to give him money is to underestimate him, think he is very important to money. And some young business executives, mainly profit, how you bring profits. In PPT must focus on the embodiment. Your way is what your channel is.
In fact, offline entity companies, especially those in the Chamber of Commerce are like eating and drinking. It is very important to have a relationship under mixed lines. As long as the relationship is good, the idea is not a big problem, as long as the idea is passable, the other side will cooperate and even invest directly. This is a little bit of contact with them.
Then there is the accumulation of resources. How to get the resources of offline enterprises, if conditions, the best friend introduction, direct contact with the Chamber of Commerce, to participate in the activities of the Chamber, collection of business cards, so that the fastest speed to reach the highest level of business contacts. If there is no condition, a lot of participation in industry meetings and exhibitions, collecting business cards, the best site directly to find the relevant person in detail.
In the final analysis, networking, interpersonal relationship is the most important, to lose no chance to accumulate their own contacts.
Q: Lee rang in the interview before the teacher said "cooperation, the focus is to dig each other's needs", that is, want to cooperate with a website, first to dig each other's needs, first find each other's appeal point, first meet each other, before possible cooperation. In how to understand the requirements of the Cooperative Web site, guests have any good suggestions?
A: I have two main ways of digging for each other's needs:
One kind is indirect, participates in the industry gathering more, joins each kind of industry group more, maximizes uses your communication platform to reach your network. Improve their visibility, in the industry, younger brother's life is not easy, ask what few people are willing to marry answer. Only the other person thinks you are equal, professional, will discuss their recent events, including the difficulties encountered in the work. For example, the Dalian International Aquatic Exposition is the largest aquatic exhibition in Southeast Asia once a year. The site I'm helping is a new station with no content yet. The other party to the publicity not too much demand, at least 6-700 exhibitors a year, the booth has already sold a vacancy, the exhibition organizers do not need me to help the site to do any publicity, I have nothing to give them anything. But from the exhibitors, found another good relationship between the entity Aquatic Company, Zhanjiang National Union. Contact with Zhanjiang National Union, they have 144 square meters booth, then use the website chairman Good interpersonal relationship, with Zhanjiang State Union cooperation, soft wen, gifts and so on, and then contact with the exhibition side, will be described, the use of special topics as well as the advantages of the media release, won a small booth. This is a kind of network accumulation of the key performance cooperation model. Your connections, all the people around you, can never be spared. Time Brow, telephone more, may describe the more confusing. Sorry, there are any not clear to ask again.
The second is direct visit, directly contact the target unit to find the person in charge, come straight to the point. But the chance to collaborate is small, call more, search more, online and on TV often come back to the point of cooperation you need.
Q: Lee rang teacher Hello, I have a question to ask, now do a lot of web site has begun to take the road platform. In other words, stationmaster and operator just built a circle to come out, and this platform needs the user to interact, for instance I now amateur builds a brain star window of computer basic knowledge learning platform. Such a site is just established, want to promote the need for some computer experts in this platform, it is possible to have more novice registered in. If directly to contact some computer experts, unless it is money, it is difficult to have the ideal person to join the platform, how to develop this resource?
A: I've met your question. There are 2 points in computer literacy, if a person also need to see how to use Windows, how to open the site, you rely on the site to promote to him before the possibility is not, basically they are looking at the paper book, even if someone gave him the Web site, the next time to log in may not open. Others need deep information. This information should be enriched and diversified. Promotion of the time, I was directly promoted to the University of the relevant professional students, they need to their own recognition, and has not graduated, technical very strong, love to study dare to try, although not well-known, but for rich content is basically enough. Can be settled according to royalties. If the direct contact master must be money, and is the surface of things, deep-seated will not write. As to how to solve this resource, it is necessary to support the funds, this is hardware, through cooperation, I temporarily did not understand the needs of these writers, of course, if your site in the industry is very authoritative, under the influence of visibility, no fee should still be a lot of writers.
Q: Website cooperation, never for cooperation and cooperation, but guide, for the guidance of partners, how to successfully guide the needs of partners, to reach a common point of appeal. Can the guest introduce some specific methods on how to guide the cooperation?
A: What is your website domain name? What kind of cooperation is needed now? Is there a job requirement on the flow? If I can help you to solve your partner in traffic on your request, whether you can work with me that? Too many forms of guidance. What are your strengths? Around your strengths, avoiding weaknesses is guidance, cooperation is always thousands of species, the most important is to improvise, hehe.
Q: This week's edition of the conversation is about the topic of "Collaboration between websites," The guest is also BD responsible, edition chat also want to end, the guest can give the grassroots stationmaster summary several good business cooperation aspect suggestion, also lets the personal stationmaster in the future to look for the website cooperation some skill and the way, also as the edition Chats activity summary.
A: Say this to my BD road;
When I have just entered this industry when there is no acquaintance, not able to help me introduce the relationship of friends, can only go to the site to find contact us, to play the front desk phone. Later in the industry in Baidu a party, I did not sign up to attend, in which, to recognize the industry's first friend, joined the first group, with the first introduction of cooperation. But the help of cooperative work did not raise the quality.
Six months later, I think it's important to improve my reputation in the industry, at that time has joined a lot of groups, began to organize activities, offline BD activities, from the earliest weekly group of the main killing activities, to the first Grammy Disrotatory activities, to the later Internet Market Summit Forum, experienced many years. In the industry there are more and more people know. Many good friends will be the first to think of me when we cooperate. Do not need to be very difficult to understand the needs of each company, as long as the QQ check my information can know a lot of the cooperation points of various companies.
Of course, the first and high-level Exchange card is also a skill, to now Tencent's Vice-President (is Beautiful) remember me 3 years ago and he changed his business card scene. and high-level change business card, he received a lot of business cards, have time to go back to see and then to the relevant departments to do Beian finishing, no time to directly put up on the shelf, how to enhance his impression that he can remember you are very important. One of the ways I used to do that was to go to the Vice-President and shout a robbery. When the beautiful woman was surprised to look at me, asked you what to do?? I answer, Rob business card, hehe, please hand in your business card. When the other side is digging his own business card, ask me: "Your card that?"
Last year when I was in contact, I said, I robbed your card at a meeting, he recalled me directly, and the atmosphere was very easy to start talking about the cooperation I want to work with him.
The cooperation between the website is inseparable from good contacts, want to better cooperate with other sites, first of all to maintain the relationship with the personal webmaster, sincere treatment of friends on the network, the accumulation of their own personal contacts and resources. Version of the discussion on the relationship between the accumulation and effective cooperation between the site's skills, I hope to enlighten you, please continue to pay attention to every Thursday afternoon A5 Forum Edition chat activities. (Wen/Meng Jiang finishing)
More about the cooperation between the Web site skills, but also to the version of the chat paste to see, post address: http://bbs.admin5.com/thread-2136048-1-1.html