Strengthen the website dead page governance enhance search engine affinity

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The longer a website is operating, the size of the site dead page will be larger, so that the existence of dead pages, not only for users to produce a very bad user experience, but also on the search engine has a serious adverse impact, and even the search engine spiders difficult to deeply collect the Web page, resulting in the site's rate of decline, Thus affecting the weight and ranking of the site, it can be seen to strengthen the site dead page governance is a very important optimization effect, then how to do a good job of the site dead page governance?

To this first to understand what kind of web pages are called dead pages, in general, the dead page mainly includes two aspects of content, a search engine has no index value of the page, such as the site page does not have content, or itself is dead link, especially landing page, registration page and duplicate page mainly. Another dead page is the user does not need the page, the appearance of this dead page is mainly in the early days of the site to use some keyword cheating optimization strategy, a search engine optimization strategy, but for users do not need to know, so such a page is also called Dead page.

There are several main ways to handle these dead pages. The first can be handled manually, although you can use the HTML in the robots and Nofollow properties to screen out the Web page, but these methods have some defects, is the effective cycle will be relatively long, not conducive to the optimization of the site, so the best way is manual treatment, For these pages to be optimized, in particular, those just for search engine optimization of the page, to return to high-quality content, even those registered login page, you can also put some Web site descriptive text, strengthen the user's understanding of the way, thus enriching the content of the site, and then the dead page into a loose-leaf.

The second method, which is a long, invalid page, can be blocked through the entrance of the way, such as the site does not leave a link to provide users click, such a Web page generally users are not to browse, in addition to the use of the method of robots once and for all this kind of Web pages completely screened out, such as some of the site's JS page , these pages are often as the content of advertising, search engines are not necessarily included, and even if it is included, will not produce much of the goodwill of this site, so these ads invalid pages can be completely shielded from the use of the properties of robots.

The third method, for some of the relativity of the Web page processing, the relative page is generally a variant of the Dead page, for the search engine has no use, but for the user has some use, landing page, registration page and some of the orders of the electrical business site is this relatively strong relative to the death page, This part of the page if not by adding content to improve the quality of the page, it can also learn from the previous method, through the nofollow properties of these pages, so that the search engine or have a good affinity.

The fourth approach is to deal with the paging in the forum, because some of the hot forum on the post will respond to the number of posts, and constantly produce more pagination, these pages will produce very high similarity, the similarity of Web pages, is obviously not conducive to the search engine crawl, Even let search engines think that such a site is cheating, so for such a Web page optimization is necessary, in fact, only need to insert rel=canonical tag in the label, you can tell the search engine this page is the forum page, so that search engines do not have all included. And this property Baidu has also been given support.

In a word, the form of Death page of a variety of, those dead link is one of them, those invalid pages will also bring great impact on the site optimization, so to enhance the Death page optimization, to enhance the quality of the site is a very important role! This article by www.zhaopinxitong.com Worry-free recruitment system starting A5, reprint please keep the source of the link, thank you for your cooperation!