Strong expansion of intermediaries or intensified competition to infiltrate two or three-line cities

Every journalist Huting from the beginning of the new year in Shenzhen, struggling to survive the bleak scene of the strength of the intermediary began to advertise in the two or three-line city of small and medium-sized real estate intermediary.　　World Union Property yesterday (January 4) announced its own capital of 30 million yuan acquisition of Sichuan Jia Lian Industrial Real Estate Consultants Limited (hereinafter referred to as Sichuan Jia Lian), launched the New Year's real estate intermediary expansion of the first gun. Observers said that in 2011 in the real estate market prospects are mixed, the strength of the intermediary will continue to interpret the "ones" merger war.　　In the future, the real estate intermediary industry will accelerate the expansion of the national strong real estate intermediary and regional leading intermediary will be in the two or three-line cities to compete fiercely. In Chengdu, Sichuan Jia Lian from the establishment to be acquired less than two months. The World union real Estate Bulletin said, to 30 million yuan from other natural person shareholders to buy Sichuan Ka Lian 51% stake.　　As the former investment party of Sichuan Jia Lian, Chengdu Jia Lian Real estate Consultant Co., Ltd. continues to hold the remaining shares. According to the bulletin, the Chengdu Union will include all the operating contract, core team and personnel, brand and wholly-owned subsidiaries and other assets into the whole of Sichuan Jia Lian.　　Integrated resources into the integration completed, Chengdu Jia Lian as the investment company in Sichuan Jia Lian no longer engaged in the corresponding specific business.　　Shi Lian Real Estate said, Chengdu Jia Lian in the local market has a certain regional brand advantages and market share, with a wider range of customer resources.　　Fan Ying, general manager of the real Estate Strategy Investment department, said in an interview with the Daily Economic news, the company will continue to promote the merger strategy in the two or three-line cities of China. Fan Ying said: "The two or three-line urban real estate market is growing rapidly, and the real estate intermediary market is far from mature, the major real estate intermediary will accelerate the expansion in all over the city, this is an inevitable trend." Prior to that, the World Union real estate business mainly in the south. April 2010, the World Union real Estate acquisition of Jinan, Shandong, the largest real estate agent letter Li Yi Gao 51% equity, into the northern market.　　3 months later, the World Union and 24 million yuan wholly-owned acquisition of Wuhan Ability Real estate brokerage company, into the central China market. In many industry insiders, the two or three-line market is still a first-tillage "wasteland."　　According to the disclosure, including the 21st century real estate, the World Union, Shihua, and other 5 real estate intermediary listed companies accounted for 10% of the market share of the country, the entire industry is also "far from the top." Zhongyuan Real Estate project manager Huang said: "After two regulation, the real estate intermediary performance has not been too much impact, this year, the real estate intermediary will accelerate expansion everywhere." It is revealed that Zhongyuan real estate will also expand in the country. Unlike the real estate model, Zhongyuan real estate in other cities have a large number of proprietary shops, which may detonate a new round of industry competition.