Strong promotion promotes the rise of mobile shopping

Let's take a look at the U.S. "Black Friday" mobile http://www.aliyun.com/zixun/aggregation/11919.html > Shopping data.
"according to foreign media reports, IBM benchmark, IBM's research Institute, published a report in Saturday that this year's black Friday network sales grew by 20%, of which 60% said they were using smartphones to search for discounted goods.
IBM statistics show that this year's black Friday total online retail sales rose 20.7%, the biggest driver of this growth is consumers increasingly using tablets and smartphones for mobile shopping. The
retail sales of mobile devices accounted for 16.3% of online retailing. In contrast, the ratio was only 9.8% last year.
statistics show that 24% of US consumers use mobile devices to access retail sites, where Apple's ipad became a popular shopping tool, with a much higher proportion of shopping than other tablets (10% of online shopping), and Apple's iphone ranked second in shopping traffic, to 8.7 %。
IBM said in its report that shopping for American netizens has taken a multiple-screen operation to snap up discounted goods. In addition, many consumers step into the retail stores, to observe the goods, but through the smart phone to quickly order. "
to take a look at the domestic days Mao double 11 mobile turnover data bar. "One of the major features of this year's double is the development of mobile Internet, which has led to a rapid growth in the number of Internet access through the handset and wireless devices," the foreign press release of the cat revealed. They accounted for 15% to 20% of the day's visitors and generated a lot of deals.
According to the official data of the cat, more than 8% of the total number of Alipay deals in the two 11th of the day is from mobile phones, which last year was 5%. At the same time, the mobile Taobao day Alipay transaction total amount of money breakthrough 940 million yuan, mobile shopping and PC shopping platform complement each other, on average, every 3 Taobao members visit the PC Taobao at the same time, there is a member in the use of mobile phone Taobao.
Considering that 11 is the weekend, and that people will have some outdoor activities, there are still a large number of people who have access to the site through wireless devices to experience. Even in the home, users will be in bed, sofa use mobile phone, pad to choose shopping, and the previous consumption habits are very different. This shows that wireless shopping has started to become a new trend. "
Comparing IBM and CAT official data, we found that almost (20% +) of the traffic growth, turnover increased, user habits, mobile access, mobile shopping, mobile payment, etc. are emerging.
through the data it is not difficult to find that mobile shopping is on the rise.
What factors contribute to the rapid increase in mobile shopping? Whether it's the day cat's double 11 shopping carnival,Or the United States "Black Friday", its flagship or promotional cards, that is, the strong promotion of mobile shopping to promote the rapid growth.
Mobile Shopping is the future development trend of the electric business, this is inevitable, but no matter how the electric business changes, the biggest reason to impress consumers is still low prices.