Study and think group formally renamed the future to service-oriented platform transformation?

Learn to think of the group renaming a matter of dust settled-officially announced renamed the future, and issued a new logo, new domain name and new positioning. A good future logo for an orange and Blue tree, by the "not" and "Come" word composition, take bainianshuren meaning. The orange color represents passion, sunshine and enterprising, blue represents the sky, broad and wisdom. Group to enable the new domain name www.100tal.com, landing the original URL www.xueersi.org will jump. In addition, the group is repositioned as "a company that promotes education and progress with technology and the Internet". Why rename it? Officials have explained that the "learn to think" name used in science, culture and the division and the group three levels, three different positioning, internal and external are easy to confuse. So will learn to think this name left to the division (science), the group renamed, at the same time the release of Le Galle, East School, e degree, such as seven sub brands. It is understood that the company's interior has been fully launched on August 5, "Good future", in addition to replacing the logo, but also carried out a number of internal activities to preheat; the external image begins to replace today. 03 set up an Olympic network, the first to open a small class. This year to think of ten years of this snag, claiming that "do not understand the brand" Zhang Bangxin want to rename this way first "broken" and then "stand". "Science to learn and think" has formed a mindset, which is accumulated over the years of competitive advantage, but the brand at the same time to other disciplines and business caused pressure. But the forbidden Austrian jittery, studies and thinks seeks the English, the language and so on the comprehensive development is the inevitable result. In addition to the independent development of the brand, multi-knowledge network believes that the deep meaning of renaming is the Group transformation Service platform-the future it will be similar to a huge incubator, providing technology, marketing, promotion and other low-level services, on the platform to hatch more for different market segments of the sub-brand. This process is like Taobao after years of development, hatching out of the day cat, a Amoy, poly-cost, such as business. Recently released the sub-brand strategy, the introduction of seven more mature brands, it is understood that the current learning and thinking inside the incubation of some innovative online education products. Another important point of platform service is decentralization, giving the child brand more space. It is understood that the adjustment in the management of the structure of the changes are not small, science (learn to think), Legale and East School still belong to the Division, the Division has a relatively independent personnel and marketing authority. Zhang Bangxin more hope that each son brand can be independent, do not rely on the group, he was in the interview with I Black Horse had said, "a brand if you want to rely on learning and think to his endorsement to get up, no these three words can not get up, he himself will die." I would prefer them to do it on their own, revolt themselves, no retreat. Learn to think only to provide the values, funds, ideas, such soft support, enrollment such hard support does not give. In addition to the subtle changes in platform functions, a series of actions reveal another layer of meaning: fast embracing the Internet and online education. In addition to the seven brands of schools and E, Zhang Bangxin's recent email highlights three new elements: technology-driven, intimate and quality leadership. of which the Technology driven columnOne, that is, the continuous integration of technology and education industry to promote industry innovation. Have e-degree, snow and other Internet products, learn to think in the traditional institutions of the Internet gene is relatively strong, but these are not enough. So in addition to investing in more than shell, the recent increase in online business investment: Learning and thinking CFO Kaufman revealed that the 2013 fiscal year to think of online business losses of 6.5 million U.S. dollars, 2014 fiscal year is expected to reach 700 to 8 million U.S. dollars. "The profit is not difficult, the key is to see how to do", an industry personage said, New Oriental, Huatu and other schools business are profitable. But in the expansion period, earnings may not be good, which means that the pace of expansion is slowing down.