Study calm brother face "new station effect" to calm down

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Last week, with a previous advertiser, a website to promote male health products (www.zhiwu-weige.info), 3 days after the online natural flow reached 50ip, and maintained a week, although a short period of time, or brought more than 1000 yuan RMB. It was a long time before the last update disappeared without a trace. I think there are many friends of the station, have encountered such a phenomenon? Later, through further understanding, finally know, this is the legendary new station effect, in the face of this situation we change how to do?

What is the new station effect? We still first look at the interpretation of Baidu Encyclopedia: is the search for the site has just been established soon have a special preference, in a defined time, about two months around the time, search cited will often patronize your site, and, The website with the new station effect will get a relatively good queue name in the search lead.

In this time, you will find that your keywords rank higher than those of the old stations, search out the results than they rely on the front, especially Baidu more obvious, by experiment, part of the new station, some of the speech is very high keyword, incredibly ranked Baidu's top three position, than those who do many years of the ranking of the site much better. After analysis, the quality of the site is similar, the snapshot is similar, outside the chain than the old station much less, the PR value can not be compared, the only win is to search for your preference, began to give a good weight to you.

So the effect will not disappear?

If you continue to maintain the site's updates and the quality of the site, this weight will always be maintained, if your space quality appears to fall, your site may be down the right, performance in your collection will be significantly reduced, the home page may not be the first, the ranking of the keyword decline. And this process may last some time, repeatedly. Some stationmaster may give up to persist not to go down. Think the site was K, in fact, this is a very normal phenomenon.

So what we need to do to avoid this phenomenon and how to quickly get your site back to normal.

First, the layout of your site, keywords, headings as far as possible do not change on a large scale.

Second, your space should be stable.

Third, maintain the quality of the site and outside the chain. As long as you do this, the new station effect can be maintained, your flow will increase, and the long tail will continue to increase.

As long as you insist on the management of the site, ranking will also be because of your efforts to change, perhaps this change can not be achieved quickly, but if you stop updating, your ranking will soon see the shadow. You must understand that you are doing a new station, so you should pay more efforts, so the present situation to calm, adhere to do the day-to-day should do, there will always be in return.

This article by the Qinhuangdao SEO Blog (www.qhdseo.cn) submission, welcome everyone to exchange discussions.