Study on the page value of the new Idea of enterprise website optimization

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With the development of Internet technology, many enterprises gradually to the network development, more and more enterprises realize that online marketing can bring greater benefits to enterprises, so many enterprises have to buy domain name server to build their own web site, put their own products to start to do website promotion work. However, most of the corporate web site to optimize the understanding of the site, there are many sites to copy the template and content phenomenon, which caused the page value is very poor, can not meet the needs of users, the optimization effect is correspondingly reduced.

In fact, we do business site webmaster know that the Site page value is very important, related to the site can be in search engines to get good rankings and traffic. So how to improve the value of corporate Web pages, may be the novice SEO helpless, the following author with you to explore how to enhance the value of the page:

Definition of page value

What kind of page is called a valuable page? First, a page will reflect a central theme, if not even this is a spam page, and then this page must meet the needs of some users, such a page reflects the value of the user, So that the search engine will be the user generated the value of the page indexed, when the user search needs, the search engine will be the most suitable for users to display the value of the page for the user to browse, at this time, the value of the page reflects its own value.

Second, the search engine how to know the page to solve the user's needs

Already mentioned that a valuable page must meet the needs of users, can most quickly give users the most important things, and some people have questions, the search engine is how to know that these pages meet the needs of users?

1, the user enters the homepage of the website, next he will look for what he wants to go inside the page to continue browsing, if he immediately left, then that is, the site does not have the content he wants, or he did not see what they want, this time will leave, the search engine will think that this page does not meet user needs.

2, users click into the page after not continue to browse, but choose to close directly or stay very short time, then the search engine will think that this page does not solve the user needs, the user's problem is not a good solution, such a page jump rate is higher, the value will be relatively low.

3, the page only to meet the needs of users, that is to say, the user came to your site, got some of the content he wanted, but after browsing the page to do two search, increased the user time cost, then the user experience is relatively poor, search engines can be cached through the browser and browsing records to identify this situation.

Third, why to explore page value

1, the Internet page has been unable to use data to statistics, and the search engine hardware resources are limited, it is impossible to include all the pages on the Internet, at this time, the search engine will be the page value scoring, for the high priority of the page, the general value of the page second, the low value of the basic is not included.

2, search engine spiders crawl ability is limited, it will not be on the Internet every page is crawled, but selective to crawl, in general, the first page of the crawl frequency is the highest, the first page to the link to the page to crawl frequency is also relatively high, because the search engine will think the homepage is the most important page of the site, The closer the page to the homepage the higher the value, will give more crawl and included, so in the home we must give some important inside page link entrance.

3, search engine will be based on the value of the page to solve the user needs of the number of search results are sorted, that is, we often say that the keyword rankings, so we must do a good job of page value to get a better ranking and traffic.

Iv. How to enhance the page value of the Enterprise website

1, the enterprise site does not need to update the display of a large number of corporate news, because this is not a user focus on things, users are concerned about the product information they need, which products are better, rather than corporate news, basic these clicks are few.

2, the Enterprise website article most is gathers mutually, these content users in other sites can find, why should not go to your site browsing, it is likely to read a couple of choices to close this page, the article needs to understand the needs of users after the change to write a comprehensive solution to the user problem article, This kind of article has the practical function, to the user's help is very big.

3, the enterprise website will exist some page dead link, these pages may be the result of the revision or other reasons, resulting in the user can not visit the normal access, these pages have to be processed, so that the dead chain back to 404 status code is a very effective solution, webmasters should often go to the station to check whether there is a dead link.

4, all has the browsing value, we must let it have the retrieval value, if is only the browsing value, then we must improve, for instance the enterprise station picture must have the description, describes the entire product core explanation.

5, any time, the search user's needs are changing, grasp the industry long tail key words of the latest demand and the hottest demand, if these needs can be reflected in our website, then our page is easily included, then we can go to observe the hot keyword changes or related search, dropdown box keyword, See if there are new words, for the new words, we have to analyze, combined with their own situation, in the site on the embodiment of each, so that can be a good solution to user needs, the natural page value has been promoted.

Page value optimization can be said to optimize the site is one of the most important part, many webmasters are aware of this, but in the actual operation of the process, many webmasters are not very good grasp this point, SEO optimization lies in executive power, need everyone to continue to summarize to do better. About the Enterprise Website page Value Optimization I said here, I hope to help you, if you have any questions, you can leave a message, the author will give timely answers!

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