Study on the rate of jump-loss of interactive behavior

Last week I did an interesting test, with only 1 buttons on a ticket-grabbing activity page, and a return home page at the top. According to the normal theoretical thinking, the user can point is the 2 locations, will not click on other locations, because there is no meaning.

Then after 2 days, I extracted some data and shared it:

Is it completely different from what we think?

Although the ticket purchase button is the largest hot zone, but the click of the mouse has lost a large part of the action, it is too wasteful. And back to the top of the page link, the user clicks are few.

Analysis：

First, this activity page wastes a lot of mouse behavior.

When we visit the website, if the content of a page is too small, we will often "just press" the left mouse button, like mine detection. Habitual action.

Another common phenomenon, the computer just turned on, the desktop has only a few system icons, the desktop is empty, we will often reverse mouse point refresh. A truth.

Second, mouse clicks generally occur on the right.

Well explained, we use the right hand to hold the mouse. Clicking on an event of interest also follows the principle of proximity.

Third, return home page hits low.

The first possibility, the user read, purchase tickets or not to buy tickets directly to close the page.

The second possibility is that users do not know where to return to the home page.

This simple user experience analysis reminds you of the need to improve the active page:

1, the right can be appropriately put in the light tone of the film profile, reduce mouse behavior jump.

2, the left side is mainly used for viewing, the right for interaction.

3, return home if you need to strengthen user clicks, Flash can be used to deal with the dynamic effect, causing users ' attention. If you do not have to pay attention to brand communication.

This click on the distribution map tells us that the mouse dot a lot of users. (Red for the most click Hot Zone, blue for the second multi-click Hot zone)

Recommendations for improvement:

Push the button to the "Hurry up and grab the tickets!" "Closer to about 10 pixels is more appropriate. can also reduce the mouse click Jump Rate.

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Digression: To achieve the best user experience, by guessing is not possible. The wrong guesses often cause a lot of risk.

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Thank you for your reading, please leave a message. I hope to help you ^_^

Source: http://www.hiued.com/?p=172