Su Bin: How does the foreign trade company do well the search engine marketing

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Hello everyone, yesterday we talked about the basic knowledge of foreign trade companies and search engine marketing concepts and methods. Let us understand the general situation of foreign trade companies and search engine marketing preliminary knowledge. Today Su Bin still bring the foreign trade company to use the search engine to make money aspect knowledge. Foreign trade companies in the development of network marketing strategy when there are two parts: one website construction strategy, the two overseas website promotion strategy. These two parts are the secret of successful network marketing of foreign trade companies. The two are complementary. Website construction, user experience optimization is the foundation of Network Marketing website promotion. I'm not. After confirming the network marketing strategy of the Foreign Trade company, it is necessary to carry out a series of network marketing methods.

First, let's take a look at the first part: the website construction strategy specifically includes those content.

1. Display of products and services;

2, online consulting customer service;

3, Search engine optimization (SEO);

4, the User Experience degree optimization (UEO).

The second part of the Overseas website promotion strategy specifically includes those parts:

1. Comprehensive overseas Promotion strategy

2, the best promotion strategy

3, search engine marketing strategy

Then we Arden SEO training institutions are based on SEO training, this classroom (QQ Group: 92996091) is based on SEO content, today on foreign trade companies in the other part of the network marketing strategy does not do too much explanation, mainly to SEO strategy (search engine optimization strategy), search engine marketing strategy.

From the point of view of website optimization, the construction of foreign trade website must consider the optimization of website construction at the initial stage. All of us do SEO friends, or know some of the SEO friends are aware that the site optimization in the construction and planning must be considered search engine optimization of this part of the content. But often because this website construction worker SEO Knowledge lacks, causes the website which the establishment does not conform to the search engine the collection standard, cannot obtain the search engine's praise. Lost the search engine this biggest channel and potential customer's mining method. Ultimately lead to the site's search engine marketing function can not be played to the extreme, relying solely on PPC ads and foreign trade business-type web site overseas promotion.

Optimize the characteristics of the site:

1, the site itself users easy to use, experience is very good

2, the site itself through search engine natural search to bring a lot of traffic

3, can successfully complete the network sales purposes.

So how to be able to do a website optimization construction?

1, website user experience design and optimization

The experience of the website user is built, refers to the user to visit this website experience effect. The user's behavior habits and characteristics need to be studied and analyzed. For the user's habits and specific to plan, design and build their own foreign trade website. In the website construction each element carries on the user experience as the center optimization design, enables the user to obtain the information which oneself needs quickly on the website, can the convenient on-line consultation, can carry on the transaction process quickly.

In doing foreign trade website user experience need to pay attention to some points:

A, page access speed

B, user browsing habits

C, page design style

D, page localization

2, Foreign Trade website Search Engine optimization (SEO)

Many people in doing foreign trade website optimization always feel more difficult than Chinese. More difficult than Baidu. The reason is that the same words, in the domestic SEO less, it is a short time to do. Quickly through the efforts and perfect SEO strategy over and achieved a good ranking. English websites often do the optimization of Google and Yahoo, do the global, or a region (Europe) and so on. Because of the early stage of the SEO market competition, the difficulty of nature to be larger. This time is to test the Seoer technology is comprehensive, whether there is perseverance.

Today we briefly talk about, foreign trade website in search engine optimization will encounter what problems, how to solve:

A, the choice of page keywords

B, url static processing

C, page title writing

D, the product shows lack of pictures or lack of text description.

E, JS, framework, DHTML, Flash, CSS and other techniques of cautious application

F, the accumulation, collection and construction of the external chain resources of the website

G, website internal connection construction strategy

H, web site voice selection problems and optimization of language problems

This article from: Arden SEO agencies Su Bin SEO blog http://www.seo-xian.com Please join the SEO technology group: 92996091