Su Ning again raise price war to borrow school challenge 3C

Following the 18th of this month, by Jingdong Mall launched the price war against everyone, Su Ning again said starting from today to launch a new round of price war, category focus on 3C products, the goal is directed to Jingdong. However, for the second round of price war Su Ning's initiative, the east Side did not give a positive response, and Gome does not care, will continue to line the same price.

The progress of Suning's price war and the opening challenge 3C

Late last night, the meeting made a decision: The battle has begun! 818 is the prologue! Not who says it's over! Last Thursday, Li Bin, the executive vice president of Suning and Tesco, hinted through Weibo that it would start a new round of price wars.

Subsequently, Li Bin issued a micro-blog, said "the upcoming semester, computers, mobile phones, digital will usher in a full season!" ”

For the launch of a new round of price war reasons, Li Bin said, "Some people say that these categories do not let space, this is a guilty conscience, because of the size and cost constraints, the second is unwilling to really let consumers!" "The goal is directed towards Jingdong.

Suning Marketing department related head said in the morning, price war activities will continue, the category is focused on 3C products. Suning offline entity stores will continue to maintain the price advantage, and the "Price Guarantee" policy, for the purchase of expensive customers to carry out price guarantee compensation.

Reporter morning came to suning Lenovo Bridge shop, the store hangs "adhere to the end is really strong" words, but also provide notebooks, tablets, televisions and other equipment for the shop to the consumer price parity. In order to cater to "the" after the tide, chasing the brand consumption concept, Suning iphone, Samsung s5830i and other student groups selling models to promote, and said that students hold admission notice can enjoy 80 percent discount.

"Every year at the end of August are quasi college students to buy electronic products, this year the scene more Hot", Beijing Suning Appliances (002024, shares bar) 3C Shang to reporters said, "only August 24 a day 3C products growth of 128%." ”

Opponents Liu Silent Jingdong no movement

For a new round of price war, Jingdong Mall CEO Liu seems to have no movement. Reporter morning in daiju Dongweibo See, the latest microblogging is on August 19, and then did not update, even in the price war during the release of some of the microblog was also deleted.

Then the reporter log in Jingdong Mall found that a large "discount", "price" of the words have nowhere to find a trace, totally do not see the momentum of the war.

In this respect, Jingdong Mall related leaders said in the morning, Jingdong is in accordance with the established plan to maximize consumer goods, quality services, welcomed the continued attention of consumers.

Don't care about others Gome continued line Price

Gome said it is also in the 3C category, the September will launch its cooperation with China Telecom package, and in the Mid-Autumn Festival to launch a richer promotional activities.

Gome General manager Liu Yonggang said that in the future, Gome will continue to line the next price. It is reported that the United States will be the long-term line of online parity, if customers found in the Gome entity shop to buy things than gome online mall cheap, not only will return the difference, will reward 1000 yuan.

Gome does not seem to care much about the "down-and-die" of Beijing's east. Gome said that its own offline costs far lower than the Beijing-East line operating costs, a long period of accumulation so that Gome's procurement costs, marketing costs, logistics costs are lower than the Beijing-east, playing a sustained price war, Gome no problem.

Analysis there is no Absolute "loser" consumer needs eyes

E-commerce Observer Ruzenwang said in the morning, Jingdong 60% of the scale are 3C products, this round of the price of the east will be in the "guarding side", if the follow-up price war, its gross margin will continue to decline, the development of Beijing and East will be disadvantageous. 3 C Variety Market, and the purchase cycle is relatively short, and large household appliances purchase cycle is very long, although the gross margin is relatively low, but Suning, Gome and the Beijing-East competition must compete for 3C market.

In the Beijing city management broadcast "City 0 Distance" program, Li Zhiqi and other experts believe that the price war does not have an absolute "loser", by micro-bo marketing, chanting words but caused the entire home appliance market or even 3C market price disputes, such a round of "pinch" to all the families brought a huge consumer.

At the same time, the price war is also an important stage in the industry to start, the line has finally begun to duel, and this process will continue after a period of time, consumers should be eyes, see the price war behind the marketing means.

Wen/journalist Wang Linling intern journalist Shine