Su Ning and Mitsubishi Heavy industry form joint venture Company

In China's air-conditioning market facing the challenges of survival of Japanese brands are seeking to change the channel. Yesterday, Suning appliance and Mitsubishi Heavy industry announced that the two sides set up the mainland market for Mitsubishi Heavy industry domestic air-conditioning sales and after-sales service joint venture company, headquartered in Shanghai, the company plans to officially operate on January 1, 2012. This is the first home appliance industry foreign appliances brand and China's retail enterprises set up a sales company, showing the foreign appliances brand Chinese market channel strategy of New directions.　　Mitsubishi Heavy industry hopes that through the establishment and operation of the new company, in the next three years to achieve sales of more than 3 times times the growth.　　China's domestic air-conditioning market demand has more than 30 million each year, of which China's domestic brands accounted for more than 90% of the Japanese brand face a huge challenge. The two sides did not disclose specific investment and shareholding ratios. There is news that Suning's shareholding ratio is about 10%.　　The Mitsubishi Heavy industry air conditioner gradually withdraws from other chain channels. Responsible Editor: NF045