Su Ning blows up the national day consumption season transformation has already entered the deepwater

Source: Internet
Author: User

From http://www.aliyun.com/zixun/aggregation/13610.html "> Suningyun Chairman Jindong put forward the" Hundred Days Battle "is nearly half, a series of around Suning Internet transformation is still in full swing. Just after the Mid-Autumn Festival, Suning easy to buy and prepare for National day. So, what will this intensive promotional campaign bring to Su Ning's internet transition route?

According to the head of Suning Market Center, September 15 to 19th, Suning will open a "five days five nights," the whole category of Low-cost ex-gratia mode: Everyone electricity "every 1000 minus 100", 3C full 70 percent, maternal and infant supplies 50 percent, beauty makeup products 99 minus 50, Suning easy to buy supermarkets 100 return 100 supermarket coupons, Home building materials 9.9 yuan, full network tour of the holiday 45 yuan and so on.

The person in charge introduces the promotional activities of the "Hundred Days" since the second wave of "provincial gold action", will continue to focus on the concept of "province", around the holiday consumption characteristics suning will continue to take a single product marketing strategy: In the travel, furniture, building materials, ultra, home appliances and other areas of increased preferential efforts.

Jindong pointed out that there is a "devil's schedule" in sports competitions, which means that the tough game is intensive, challenging difficult projects in a short time and stimulating the human body's maximum potential. And for Su Ning, in the first half of the internal optimization adjustment, also need a such "devil schedule" to stimulate their own savings potential. Suning easy to buy market center in charge also introduced, through the "Hundred Days Battle" first service "818 promotion" training, Suning easy to purchase has accumulated some experience. The launch of the "Five days Five nights," the whole category of Low-cost preferential mode will continue to consolidate the results of suning Internet transformation, deep into the internet retail industry.

Senior industry analyst Liang said, through the "818" first service, Suning easy to purchase whether in the team configuration, operational thinking or in the logistics distribution, after-sales service and other aspects have entered the Internet retailer mode. Suning easy to buy the initiative to detonate the national day consumption season, show Suning's internet transformation has entered the deep waters, believe that in the "Hundred Days Battle", Suning's Internet transformation results or will be further highlighted.

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