Su Ning buys Japanese laox to desire what is

Sunweimin: not expected, but our abacus is ... Category: Economic news Author: Wangxiaoxing original Views: 0 Edition: GC01 version: Every day wealth cover manuscripts: The Southern Metropolis Newspaper Summary: The Japanese electrical chain "veteran" LA Ox emergency help, suning appliance homeopathy.　　In the industry, Su Ning will overseas expansion of the first step to lock the Japanese La Ox just a few days later, Su Ning yesterday quickly announced the first major shareholder of La Ox. Japanese electrical chain "veteran" LA Ox emergency help, suning appliance homeopathy.　　In the industry, Su Ning will overseas expansion of the first step to lock the Japanese La Ox just a few days later, Su Ning yesterday quickly announced the first major shareholder of La Ox. In accordance with the acquisition plan, Suning will be 12 yen per share of the 66.67 million shares of La Ox company targeted additional shares, the total investment of 800 million yen (about 57.3 million yuan), after the completion of the injection, suning will have La Ox company 27.36% shares, become its largest shareholder. The funds will be used for the business development of La Ox and the repurchase of some preferred shares held by the original preferred shareholders, and Suning will appoint 2 directors to the board of the La O x company.　　Suning Appliance (002024) rose 1.31% yesterday and received 16.26 yuan.　　Suning 57.3 million into the Lao X Suning Appliance yesterday announced the subscription of La O x directional additional shares, holding la O x 27.36% of the company's stake, become its largest shareholder, officially in the nearly 80 years of history of the Japanese old electrical chain Enterprises, which is the first Chinese companies to acquire Japanese listed companies. LA O X was founded in 1930 and was born in Japan's largest electric street ——— Akihabara.　　In the most brilliant career, LA O X in the country's stores reached more than 150, sales ranked second in the country. But La O x has been downhill since 2000, and the financial crisis has been the last straw to crush la O x. In April, LA O X announced that 15 suburban outlets would be closed by the end of September.　　At present, LA O x only 10 stores, main 3C home appliances, animation games, toy models, musical instruments and other products.　　In fiscal year 2008, its sales revenue was 40.648 billion yen (about 2.886 billion yuan), down 31% from 2007. This is La O x, which has been losing for 9 consecutive years, and has fallen to 10th place in the Japanese industry. Since this year, LA O X has sought to reorganize its business and sent an invitation to Suning appliance. After a series of procedures, such as initial contact, deep communication, third party due diligence and investment program consultation, the Investment acquisition plan has been formally reached.　　"Suning Electric appliance President Sunweimin in the media communication meeting yesterday also frankly, Su Ning and La O x Exchange interaction Time" is not too long. Sunweimin explained why Su Ning quickly decided to inject capital into La O x.LA O x Management of the category richness and business model for Su Ning has a great reference role. "Through this cooperation, the first is to be able to learn from the Japanese home appliances chain industry in commodity planning, commodity cloth Chen, space design, store operation, customer service-related business experience, to promote suning in the local market business innovation." The second is to form a procurement synergy platform. On the one hand, suning can be introduced through LA O x in the current domestic market is still missing animation games, toy models, musical instruments and a large number of 3C home appliances surrounding ancillary products; On the other hand, LA O x can introduce inexpensive Chinese products to Japan through Suning, and create a broader channel space for China to create more international markets,　　It is also possible to purchase goods at a more competitive price through joint-scale sourcing. In order to give investors confidence, Sunweimin stressed that this is a modest offshore investment, "the total investment of 5 7 0 0, net assets of 0 65%, accounting for the market value of Su Ning 0.79%." Based on our analysis of the company's subsequent operations, this is also a risk-controllable investment. "" "LAO X is the Japanese subsidiary of Suning Appliance." Frankly speaking, the arrival of La O X is not the first step in Su Ning's expected internationalization strategy. Our previous idea was to start with the internationalization of suning in Hong Kong as a springboard. Sunweimin said, "The arrival of La O X is not expected, but will accelerate suning internationalization rhythm." "The enterprise internationalization has three steps, one is the internationalization of investment, the other is the internationalization of the products, the third is the internationalization of the personnel." Suning's arrival in La O X can be regarded as the first step towards internationalization, that is, investment internationalization. For Su Ning will be in Japan Xin Zhang proprietary store, Sun Euphemistically said, "LA O x is suning appliance in Japan's subsidiary."　　"Wu Meiping Securities senior analyst, said that for Su Ning, Japan's second largest electrical appliance chain Bridge camera is its main learning object ——— Lake Bridge camera average shop sales more than 2 billion, a single product to 400,000-500,000, the type of light mouse has nearly thousand kinds. "The bridge camera with less than 30 stores in the size of the Japanese industry is the second, it is dependent on the category management, one-shop operating capacity based on the market." Chinese retail outlets have a wide range of brands but fewer category models. Through La O X, Suning is likely to be closer to suppliers and may increase the number of new brands and categories in domestic stores, increasing the attractiveness of stores. And for La O x, it is possible to use Suning's channels to contact Chinese manufacturers, and through the production of O E m, thereby increasing the price appeal of stores. Talent and other aspects of communication and sharing will also benefit both sides. Sunweimin revealed that, in addition to the Japanese La O x, Suning's research on the Hong Kong market has started and a registered company has been set up in Hong Kong. "As long as in our selected business circle, in line with our investment standards, we will soon be out of Suning shop in Hong Kong." "Suning proposed Lao x three year regeneration program　　To become a major shareholder of Suning appliances, the LA O x three-year turnaround of the regeneration program. "We all know, crossing the crosswalk to be Shing, we also put forward to L a O x ' one tune two raise three development '." First adjust, then profit.　　Sunweimin revealed that Suning will pass one to 1.5 of time, strengthen L a O x single shop quality promotion, reasonable control operating costs, make La O x company as soon as possible to achieve business losses.　　To this end, LA O x Company will optimize the layout of the store, the final reservation Akihabara 5 stores, of which 2 operating 3C and integrated household electrical appliances products, a operating 3C digital products, an operating animation toy products, a business instrument products, the future direction of development positioning in the "3 C home appliances based entertainment shop."　　Then through one to 1.5 of time, gradually play with suning in the operation and management of the synergistic effect, and further strengthen the internal management, human resources, supply chain and other core competencies of training, timing, moderate expansion of development, to achieve sales scale and profitability level of the steady increase. The president of LA O X Hill sternly said, because of La O X in Japan duty-free goods sales have a certain advantage, relying on suning appliances in China has a perfect store and after-sales service network, in the L ' X to buy duty-free 3C home appliances products of Chinese customers to provide long-term after-sales service, will greatly enhance the opening of "Japan Free Line"　　After the surge of Chinese tourists in La O X buys the will and the degree of trust. Laox know how many Laox company was founded in May 1930, the main business for the home appliances digital products, animation products, musical instruments retail, in Japan, five regions with 14 stores, operating in Japan's home appliances retail industry ranked about tenth place. In 2001, Laox also had more than 100 stores. In recent years, Japan's domestic economic environment as a whole depressed and increasingly fierce competition and other adverse factors, laox into successive losses, and a large number of closed stores. According to Laox financial data released by Suning Appliance, the company achieved sales revenue of 40.648 billion yen (about 2.886 billion RMB) and 4.541 billion yen (about 322 million RMB) in the 2008 fiscal year (April 1, 2008 March 31, 2009).　　The business reorganization process was entered into in 2009 for 9 consecutive years.　　Suning injection of Laox three key elements 1 to learn from Japan's home appliance chain industry experience, promote business innovation. 2 can form a procurement synergy platform, the introduction of products to each other 3 through the exchange of talent and training to cultivate international talent