Su Ning first exposure "S-TV plan" initiate supply chain change

For a long time, home appliance chain store business model to factory-led, passive sales, yesterday, Suning first announced the 1-year-old "S-tv plan", change the business model, the supply chain to the user-led, technology-driven, reverse customization and precision marketing.

Reverse Custom TV based on user requirements

Many consumers in the purchase of color TV reflects, for the color TV brand behind a long string of numbers and letter code to represent what kind of performance, to meet what needs do not know, buy when not to start. Suningyun Group President Jin Ming pointed out that the product parameters and other technical indicators are invariably presented to consumers, obviously this is a typical product-driven marketing phenomenon. Kim said that Suning is through large data mining different user groups on the product's personality needs, reverse to brand manufacturers personalized product customization, large-scale production and centralized procurement, to create a user quickly build awareness of the star of a single product.

It is not difficult to find, recently, suning a series of procurement actions reflect the changes in the supply chain thinking: From the "Suning Mobile family" release, to Tcl Mody, mobile Open version of Golden HTC One M8 and other "family members", and then to the exposure of the "S-tv plan."

It is reported that the first batch based on the "S-tv Plan" World Cup Series customized color TV will be listed in the near future, and the past occupy the main stock of the traditional color TV models will occasion 418 and 51 of the two waves to promote large-scale clearance of large prices.

Future content services will be provided

It is noteworthy that suning "S-tv plan" after the sale of TV, but also with consumers in-depth interaction, to provide them with follow-up content services, and Suning before the layout of the video, games, local life, leisure and entertainment services will be "S-TV" accurate to provide users with different needs, A marketing model that simply sells value through hardware sales will change.

Senior industry Economic Observer Liang that in the internet age, customization, scale, branding will be the future development trend of household appliances market, the original homogeneity of the product competition will likely be broken, retail enterprises will be more proactive research and participation in the production and marketing of the supply chain operation.