Su Ning Guangzhou general Manager: The line is not Su Ning's fortress

Guangzhou Daily News (reporter Zhang Yi) is holding the 2015 Guangdong Fashion Week, a rather some "out of place" business has caused a lot of concern, as a home appliance retail business, Suning here held a spring and summer fashion Conference, which also represents the mother and child, after the department store, Suning will exert a large amount of clothing category. "The line is not Su Ning's fortress anymore, the Internet requires us to ' go out '." "Suning Guangzhou new general manager Gu Wei told reporters yesterday, Su Ning is to let Guangzhou consumers know, it has crossed the operation of electrical category, into the whole category of the operation stage."

In Guangzhou suning 12 anniversary, the former general manager of Suning Chengdu Gu Wei as the general manager of Guangzhou region. Yesterday, just new Gu Wei accepted this reporter's interview. Gu Wei said that he has switched to the "Guangzhou mode", this year, Guangzhou suning online to resolutely adjust the invalid stores and operating area, on-line continuous improvement of service experience, and strive to Guangzhou regional online sales accounted for up to 40%.

It is understood that in 2014, Suning has increased the intensity of store adjustment, operating area of contraction of about 10%. Gu Wei that there is still room for further optimization of the offline store, "a lot of repeated out of the sample, the operating area of the invalid to be adjusted." ”

Gu Wei said, "Under the line is not Su Ning's fortress, the Internet requires us to ' go out '." ”

However, simple category expansion is difficult to become Su Ning and competitors to contend with the advantages, Gu Wei also said online on the scale and pure electric rivals compared with the gap, but "we see long-term, within three years, I may not be more than Jingdong." ”

Specific to the Guangzhou area, Gu Wei introduced, 2015 offline sales target is to increase 20%, the line is to strive for two times growth, "online under the sales ratio to strive to achieve 40% to 60%." ”