Su Ning is expected to buy red children into mother and infant electricity market?

"Science and technology News" September 25, according to media reports, Suning Appliances released today announced a temporary suspension, said "media-related reports may have a greater impact on the price of stock transactions." It is reported that Suning will be held in Beijing and Nanjing this afternoon to announce "shocked the electric business industry event."

Yesterday afternoon, Suning easy to buy executive Vice President Li Bin Hair Micro Bo said, "The dust settles, tomorrow is doomed to shock the electric business industry one day, to the industry is a big event, to the consumer is a big deal, to suning easy to buy more important." "Another source said that Su Ning will be held in Beijing, Nanjing this afternoon, the official launch of the news conference."

This sparked a lot of discussion in the industry. Most analysts believe that Su Ning will announce today the acquisition of mother and infant electricity commodity brand "red child". Suning has said that mother and infant and footwear is the first to expand the category. There has been a large number of reports that suning easy to buy the red child's acquisition negotiations have entered the financial audit phase, is responsible for the acquisition of Suning appliance trading will be completed in the three quarter of this year.

However, Li Bin did not disclose more information, Su Ning has not confirmed the acquisition matters.

Some analysts believe that Su Ning's acquisition of Red children is not a matter of pride, because the red child "has zero growth for three years." The reason why Su Ning buys loss red child, can cut into the mother and infant electricity market to expand the category directly. "Su Ning should see the red child in the mother and infant electric business market experience and channel advantage, but operating a loss of the electricity business needs huge capital investment, Su Ning's pressure is not small." ”

For the temporary suspension of suning appliance, analysis points out that this is the "protection measures" started by suning. "The industry generally see decline this acquisition, Su Ning is afraid of the media singing decline affect its share price." ”