Ding Lei October 17, Suning Group's suning general manager Li bin to the reporter said that suning easy to buy the book channel will be online in the month. Suning has already planned to be among the top three in the book sales website in the year. Suning easy to purchase already and domestic nearly hundred state-owned press and more than 300 private publishers to establish a cooperative relationship, and Suning easy to buy books on the one-time line category number will reach about 600,000, more than the main domestic book network shopping channels. Suning Tesco has been preparing and testing the book channel for nearly one year. Su Ning easy to buy general manager Li bin stressed that suning easy to purchase the position to become an integrated network life platform, book is a necessary part of suning business, but also to fulfill suning "one-stop shopping" commitment to improve customer adhesion of the important business. Li bin refers to the current book market, high-end boutique book users a small number of low-end books piracy serious, suning into the book for the homeopathy, access to a large amount of publishers and publishers support. Suning easy to buy later will also through the genuine books of large-scale underwriting, to achieve dislocation management. The evaluation of the development prospect of the network book sales market, "there is every reason to believe that with the proliferation of Internet users and the continued expansion of online shopping population, but also rely on consumer network consumption habits and stability, the book network retail market in the next 5-10 years, will remain strong growth momentum." "Books are the origins of E-commerce development category, tangible products and intangible products are highly integrated embodiment of the world's largest company of the United States Amazon early is through the book Network to lay the foundation for the development of the current Chinese top five of the company, in addition to suning easy to buy, have developed a book network shopping business. The publication of "Quarterly Monitoring of China's online retail market in the second quarter of 2011", published by Analysys International, showed that online book sales grew 84.5% per cent year-on-year, and online book sales also became numerous consumer websites, attracting traffic and doing large-scale "gold cakes". For the original price war Fierce book market, Suning easy to buy into, whether to make the whole industry become more brutal? "Although I do not advocate price wars and value wars, we are not afraid of price wars at all," said Bin Li. "Share to:>> more
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