Su Ning may buy a stake in a hammer.

Recently, the source revealed that Suning may be a stake in the hammer technology, and the next generation of hammer phone or will be fully into the various channels of suning. One is "forced out" of the electric business enterprise, one is since the listing has not played the victory of the minority products. Su Ning one sentence: "Really have the ability to save the sunset hammer?"

It is reported that the hammer phone and suning cooperation mode will refer to the United States map mode. Last year, the US-map mobile phone in the National Suning store opened 900 of the U.S. mobile phone experience shop. This means that the hammer phone will also be the same as the U.S. map to open offline sales channels.

For the current question of the hammer phone, the smooth marketing channels and logistics supply chain is like a "lifeline." Arguably, the hammer at this time to open the line under the channel is undoubtedly a good thing. However, Su Ning's supply chain status quo, do not make the Hammer "queer".

Suning Electrical supply chain, mainly includes the procurement, sales, service and finance four modules of the SAP/ERP system. In its supply chain management, Suning has some defects such as backward concept, contradiction with supplier, low efficiency of logistics system and insufficient application of supporting technology. reflected in the enterprise organizational management, mainly reflected in three aspects:

First of all, embodied in the internal enterprise.

The professional quality of the purchasing staff is imperfect. Early development, suning procurement staff is mainly responsible for product procurement, warehousing and transportation, and not a unified coordination of the entire enterprise logistics, information flow and capital flow management capacity. Under normal circumstances, the procurement staff, did not do a good communication, information resources sharing, so that the resources can not be effectively supplemented, resulting in the supply chain can not be very good for suppliers and distributors.

Company executives are less aware of logistics. Suning executives focus on the "sale" of this aspect, mainly focus on sales performance, sales performance to assess the performance of enterprises, thus ignoring the importance of logistics.

There is not enough coordination among the departments within the enterprise. The relative independence of various departments, the responsibility of each other, the information between each other is not fully shared, which may result in the waste of resources and service level reduction.

Secondly, it is reflected in the relationship with suppliers.

Suning and suppliers set up information platform, they did not merge and open, resulting in insufficient supply, overcapacity and other issues.

In addition, two supply chains are fragmented, and executives and managers are randomly changing to form upstream and downstream supply chain faults. The result is that the supplier can not obtain Su Ning's order in time, Su Ning can not get the manufacturer's shipping information and invoice information in time, and the final financial reconciliation information is inaccurate, which increases both the supply chain cost.

Finally, it manifests itself among retailers.

In Su Ning's huge line store management system, the retailer lacks the communication, each takes the different organization pattern, the formulation different sale price, the cooperation strength is insufficient. Instead, they formed a competition between retailers and did not unite against their rivals.

Of course, we can not deny that Su Ning is trying to tear away the "electrical" label, is urgent to accelerate the pace of change in the supply chain. With the rebuilding of purchasing organization and the conversion of operation ideas, the purchasing mode and sales category are also changing correspondingly. But, as Suning herself said, it is in a positive transition. This means that Su ning now all the changes are stones, supply chain changes in the end can benefit the hammer phone, everything is unknown. For this reason, the hammer should also have a psychological preparation, do not be happy too.

Now, let's talk about hammer technology. Compared with Luo, the hammer phone's popularity is inferior to many. The public seemed to be able to speak a few words when they brought up the Luo, but the public seemed to have nothing to say about the hammer phone.

is the hammer cell phone from birth doomed to become Luo foil? Of course not! The root of the phenomenon, or the old "charm personality" marketing caused the trouble.

Since 2010, the speech has been a part of the old man's marketing campaign, based entirely on his own ideas. From the cattle network to the English Training school, from the "refrigerator door" incident to the development of Hammer phone, Roche Marketing has been using very extreme means to snatch the audience's attention. or powder or black article, the story emerges endlessly. For example, with the Fang Zizhou "fight against counterfeiting", and Lei "different", shelling the charm clan mobile phone, about the king freely, ironic Apple "Township enterprises."

Although the topic is a wave after wave, but will not let Hammer phone fame. On the contrary, the old man's unique "humanistic feelings" has made the hammer phone worse.

In the April 2012, Mr. Lo put forward the concept of hammer phone. But it wasn't until May 20, 2014 that Mr. Lo let the hammer phone meet the public. How can such "slow" rhythms adapt to the "fast" pace of the mobile phone market? The best time to circle a fan group, the hammer phone is bound to fail.

There have been netizens said "hammer phone will never exceed 1999 yuan." "For this, Luo give a strong response:" If less than 2500 yuan, I am your grandson. "At the same time promised T2 before the release T1 will not reduce prices." But has been advertised the humanistic feelings of Luo but in the near future to renege.

October 27, 2014, Hammer Technology announced that the Smartisan T1 mobile phone price adjustment, after adjustment, Smartisan T1 3G 16GB memory price of 1980 yuan, 3G version 32GB memory price of 2080 yuan, 4G version 32GB memory price of 2480 yuan.

Mr Lo, who had previously been interviewed, said he was particularly disgusted with the idea that some handset makers would set a high price when new products were listed, and that they would soon reduce prices. Now he was disgusted with the things he had done; In short, the price of the hammer, will make people feel the hammer is too empty.

In addition, the Hammer's propaganda language is also changing frequently. The May Hammer just went public with the slogan "The best mobile phone in the old hemisphere". Subsequently, Fang Zizhou report Hammer technology for false advertising, the old Luo will change the slogan "The world's second smart phone." With the release of Apple's iphone 6, the slogan of the hammer became "the second most useful smartphone in the world we see."

Lao Luo's "high force lattice, deep feelings" of marketing speech, at first really led to the enthusiasm of the public. However, the old said a set of actions, not only let the public see through his "not practical", but also let the public feel that his "feelings" too empty.

Is the so-called "Chengye defeat Xiao", Old Luo's hammer phone made the best interpretation. Bluntly, the hammer is like "Can't Help the Fools", even if Su Ning is Zhuge Liang is also useless ah, not to mention that Su Ning now has not Zhuge Liang's ability?