Su Ning O2O transformation accelerates the store function to the Community service platform extension

NetEase technology News October 20, is speeding up O2O transformation of Suning, recently began to use its store resources in Beijing to try to launch a "community service integration platform."

According to the plan, Suning will be in Beijing part of the community set up "http://www.aliyun.com/zixun/aggregation/35585.html" > community service station, consumers can reserve air-conditioning, range hood and other electrical appliances free cleaning and maintenance, As well as free testing of water quality, cell phone free film and other services.

It is understood that suning in Beijing pilot set up the first batch of community service stations, including Tongzhou, daxing under the jurisdiction of about 40 large communities.

According to Beijing Suning general manager Shannong, on the basis of Beijing 65 stores, Suning has set up more than 100 service outlets in Beijing, more than 2000 front-line service personnel, including more than 200 senior maintenance technicians and more than 1400 senior installation engineers.

Community service This cut, for since last year began to explore offline and online integration development direction, to the O2O model of the transformation of Su Ning for the meaning of extraordinary-according to the Beijing Municipal Committee of the relevant responsible person, the current domestic community consumption economy contribution less than 45%, compared to the developed countries community consumption 70% compared to Domestic community economic consumption potential is enormous.

"Suning most stores are close to large communities, in the forefront of contact with consumers, and now we try to extend the service radius of the store to share Suning's service resources to the community." "Shannong said, Suning store function will be from the previous single sales-oriented, step-by-step sales, display, experience, service integrated function upgrades.

"An important role of suning stores in the future is the community service integration platform." Shannong said, "community service station" will be set up from the community service point of view to solve the product experience, as well as the "last kilometer" delivery problem. (exchanged)