Su Ning three quarterly net loss 108 million Yuan Year-on-year decline 118%

On the morning of October 31, Suningyun's third-quarter earnings were released in 2013. Earnings showed that the third quarter, suning revenue for 24.6 billion yuan, down 2.5%; net loss of 108 million yuan, down 118% year-on-year. In the first three quarters, Suning's total operating income was 80.1 billion yuan, an increase of 10.65%, and operating profit of 560 million yuan, down 80.6% per cent.

In the Electric business field, the third quarter, Suning line business revenue for 5.56 billion yuan, an increase of 30%, but the chain down 9.1%. In the first three quarters of this year, revenue was 16.172 billion yuan, an increase of 69.23% per cent.

Online storefront, the first three quarters of this year, suning new open chain 54, of which 48 of the regular shop, Le bought shi Life square shop 4, red Children's professional Shop 2, adjust the closure of 150 stores, chain stores net 96 reduction. But in the third quarter to open, suning chain to reduce the net 4. At present, suning in the country 273 level above the city, Total has 1568 chain stores. In addition, Suning has 31 chain stores in Hong Kong and 11 stores in the Japanese market.

For the decline in performance, Su Ning will reason due to the home appliance energy-saving subsidy incentive policy exit makes big household appliances sales have influence, digital IT products overall market is relatively weak caused. In addition, due to the implementation of the same price strategy on line, resulting in a comprehensive gross profit rate fell to 15.21%, compared with the same period last year decreased 3.48%.

Suning predicts that the company's net profit will fall 70% to 90% per cent year-on-year, but will remain profitable throughout 2013.