Su Ning to ensure the 20 billion annual sales target, launch a new round of price war in the electric business industry

Analysts said that the price war was too frequent this year by the electricity dealers tired, the prices are mainly around the Beijing-east, the cat and Suning easy to buy staged "Three Kingdoms Kill."

Although at the beginning of the year to put forward 20 billion yuan sales target, but the first half of suning only to achieve this goal of One-third. Li Bin, an executive vice president of Suning Tesco, announced 8th that the new "six-month strategy" was officially launched.

Li Bin: Throughout the second half we will take a series of actions, in the market share and user experience on both sides of the promotion, in the three or four quarter to continue to maintain the growth rate of 70%, to ensure that this year's 20 billion sales target realization.

To this end, Su Ning has done a good enough plan. Suning Electric Appliance North China executive vice President Hounron not shy to say, starting from this month to start a new round of dual-line operations.

Hounron: We can promise, in our entire activity period, a certain line is all retail channels, the best special, so you can really realize the line under the price of the operation of the coordinated operations.

Supposedly the first half of the year is the sales industry's off-season, but this year since the Spring Festival and Jingdong Mall 618 during the celebration, has erupted two large-scale price war, the focus is almost all around Jingdong mall. In order to stall the pace of the Beijing-East listing and clamp down on competitors, the power of the war between the fierce abnormal. The deputy chairman of Suning Electric appliances weimin again directed to Jingdong Mall.

Weimin: Now the development of E-commerce space, more is the concept of manufacturing, using investors to subsidize consumer price promotions, low-cost sales, sales to attract investment, luring more investment into. E-commerce to the current development is not marketing, but MLM.

In this respect, Jing Dong CEO Liu through micro-blog said: "I attack the opponent is always competitive low price and user experience!" Never attacked anything else. ”

On the other hand, the day Cat mall also poses a posture. Gieggio, director of public relations at Cat's Day, said a 1 billion-dollar subsidy scheme was launched two weeks ago.

Gieggio: We should not let the merchant become the final owner of the Electric War. Throughout the second half of the overall marketing plan will come up with 1 billion of cash, consumer subsidies to the business. Throughout the second half of the campaign, of course, the most important thing is double a shop, I can say with certainty.

But the first half of the two times the electric business war so many electric dealers consumption of serious, big electric business attitude also appeared to differentiate. Gome has made a clear statement not to follow up. And Analysys International analyst Shou sent a comprehensive analysis of the home, the third round of electric business war, will eventually be Suning, Beijing East and the cat staged "Three Kingdoms Kill".

Shou send: Gome online strategy is now relatively vague; other competitors such as when, is a listed company, for such a thing is relatively rational; Amazon, after all, is a multinational company in China, marketing strategy will be subordinate to the global, more focus on systems and data capabilities, price war will participate but not its core. Day cat, Suning easy to buy and cat three will still be a promotional body.