Su Ning unveils cloud business veil electric quotient of the pattern of the kingdoms looming

Su Ning, a traditional retailer, accelerated the pace of transformation in 2013. Following the announcement of the February 20 night, the "cloud Trader" retail model of Suning was officially announced yesterday after its name was renamed "Suningyun Group Co., Ltd.".

"Cloud business model can be summed up as" Shop + Dealer + retail service provider. Jindong, chairman of Suningyun Group, said in an interview with the first financial daily that: after years of operating accumulation, Suning has built an internal staff management cloud, supplier-oriented supply cloud and consumer-oriented consumer cloud, and gradually promote the "cloud services" model of the overall market-oriented operation.

Expand the whole category of cloud business

"The restructuring will form the line under the two open platforms, three major business groups, 28 division." Mengxiangxie, vice president of Suning Group, said that the Suningyun business model would build a new retail value chain with virtual platform integration and whole category expansion.

2009, Su Ning put forward "the marketing change", try the whole category management, whole channel expands. According to previous planning, to 2020, suning to become a trillion-class enterprises, of which the electric business channel sales 300 billion, physical store sales 350 billion.

In the "Suningyun business" model, Suning accelerated the "go to electrical", the introduction of solid products, content products and services products of the whole category of goods. Suning has set up a department store and the use of goods in 2012, based on two major businesses, in 2013, and set up a department store business, Daily necessities department, maternal and Infant Cosmetics Division, Book division, in the future will be further in this area to refine Suning's business department.

Online goods include physical goods management, life services, cloud services, financial services. and E-commerce platform will increase the introduction of retailers this year. The newly established network Shopping division and mobile division will be the open platform for the full introduction of all the entity merchandise stores to provide consumers with a full range of services.

In this regard, China E-commerce Research Center Network retail Department analyst Mo Dai, Beijing East recently disclosed that the 700 million U.S. dollar D-round of huge financing, as well as Alibaba Group's overall IPO approaching, will greatly aggravate the network retail market competition. In this context, Suning accelerated the "go to the electrical" reorganization of the structure imminent.

Suning "Cloud quotient model" strategy proposed, means that the electric quotient in Su Ning's position upgrades, the line on-line integration intention is becoming more and more apparent. This also means that suning is easy to buy or no longer as a branch or independent company operations, but with Suning group, the two together, the Su Ning this ship tied to the electricity quotient, the layout of similar "Wal-Mart + Amazon."

Building three management levels

In order to match the "cloud quotient" model, Suning has already initiated the internal architecture adjustment.

"In the whole group, will focus on the construction of Headquarters management, Headquarters management level, regional implementation layer." According to Mengxiangxie, the first level-Headquarters management will have five major management headquarters, responsible for strategic planning and standardization of construction, including the chain of development and management headquarters.

The second level of the headquarters management layer is the key to the restructuring, set up a chain platform operating headquarters, E-commerce operating headquarters and commodity management headquarters. Specifically, the chain platform operating headquarters is responsible for "offline", that is, Suning flagship store, Suning Super Shop, Suning Life Plaza, Suning Plaza, all entities store platform management.

E-commerce Business headquarters is a new launch of a department responsible for suning online business management. It is noteworthy that Su Ning put the business unit of Logistics Division in the Department of E-commerce Business, the first realization of the line under the logistics unification.

"A very important change is that every business unit will realize the full integration and management of the mining sales under line." "Mengxiangxie said.

The third level of the regional level, Suning proposed "flat vertical management, localized self-management", which is the biggest feature of the structure adjustment. 2013, Su Ning will "big district-subsidiary-Operation Department" three level operation, reduced to "big district-City terminal" level two management, and greatly expands the large area and the city terminal quantity, enhances the regionalization operation and the localization service ability. It is understood that the number of suning at home and abroad will increase from 44 to 60, the city terminal from more than 100 to more than 200.

On the basis of this framework adjustment, Su Ning's core decision-making system also appeared new changes. In the operating system of the three new operating headquarters, responsible for E-commerce business headquarters of the Li Bin, responsible for the chain platform operating headquarters Tian Rui promoted to the President of the Office. The relevant person responsible for the important area is also promoted to the president's office.

In 2013, the market pattern of the electric quotient of the kingdoms of the two or three-line was looming. "Mo Dai Green Forecast: Since 2013, the domestic network retail industry, will become more than tens of billions of big guys can play the" capital game ", Alibaba, Beijing east, suning three major electric dealers," Tri-Kingdoms "market format has emerged, become the consumer industry" first Echelon ", the entry threshold further elevated. and Tencent Electric business, where customers Prudential products, Amazon China, Gome online and other retail business, will become a "second echelon."