Su Ning Yi buys the most intense promotion action

For Jingdong Mall announced that everyone electricity three years 0 Maori, Suning easy to buy executive Vice President Li Bin responded that suning easy to buy, including home appliances, all products will be lower than Jingdong, and will be the most exciting promotional action.

Price competition is the eternal theme of market competition, and the sustainable price advantage depends on the purchase scale, supply chain efficiency, operation cost and capital strength. Li Bin said, it is based on the above comprehensive advantages, suning easy to buy and maintain a reasonable profit, still can ensure absolute price advantage, this is the real embodiment of business law.

Li Bin said that Suning easy to buy, including home appliances in all products, prices must be lower than the east, any net friend found that the price of suning is higher than the east, we will immediately adjust prices, and give the feedback has been purchased twice times the difference pay.

Prior to that, Liu Jingdong Mall CEO Liu announced that all the electricity will be in the next three years to maintain 0 gross margin, and to ensure that more than Gome, suning chain cheaper than at least 10%.

Jingdong Mall's old rival Dangdang joint President Guoqing that the Beijing-east move is purely a gimmick. "What price war is it to take on the online price than the price of others?" Guoqing said, Dangdang's publications and department store prices cheaper than offline 10% to 35%, if the parity, the east should be with Suning Gome's online mall parity.