Su Ninghong Children can regain the status of the lake

January 20, Beijing, Suning easy to buy and red child business synergy after the first joint market activities, Suning Tesco executive vice President Li Bin said, "2013 Su Ninghong Children team not only will not appear the number of attrition, but plans to expand to 3000 people around the year, the target will be guaranteed to achieve sales 3 billion." ”

A week ago, Red Kid COO Chen Yu sent a microblog, "and see friends concerned about us, take a bubble: Since last year, suning mergers and acquisitions of red children, 2013 we will be in the supply chain, logistics distribution, customer service, platform and other aspects of the construction and Su Ning, especially suning easy to buy full docking, the current red Child team stability, no one in senior management , in accordance with the 2013 sales target, we also need to increase the number of people, one-fold, thank you for your support! ”

They have responded to, are outside for suning easy to buy integrated red children unfavorable, red children will lay off speculation.

Once mother and child industry electric business faucet from Sheng to decline suning to go to the market

Last September, is accelerating the "go to the electrical", and strive to expand the category of Suning began in the field of electrical business First acquisition, to 66 million U.S. dollars to buy red children company, to undertake "red children", "Plantronics buy" two major electrical goods cards. The move was regarded by the industry as Su Ning's "wise", believe that the red children under the income, to suning easy to buy out of a single category, the development of a whole category of electrical business has a positive role in promoting, will be easy to purchase and expand the category of Suning, female users, improve the supply chain, especially the mother and child, department stores supply chain management capacity.

For red children, the outside world is more concerned about being bought by Suning, can quickly and effectively reverse the decline. Red children have for many years consecutive maternal and infant electricity sales champion, but in recent years, with the domestic mother and child market vigorous development in contrast, red children's sales show a significant decline.

Red Child was founded in March 2004, the first catalog sales model, sales of milk powder, urine, such as mother and child products, the main mining line consumers, this major sales model has been extended to 2011 years. In the first three years of catalog sales, the red Child has maintained an annual growth rate of 260% to 300%, rapidly jumping into a segment of the industry leader.

But in the ensuing spate of fundraising among red children, the entrepreneurial team and investors were in conflict, with three of them leaving, and by 2011 only one founder CEO, Xu Xianxin. At the same time, the red Child began the transformation, as Chen Yu once talked about, "2008, 2009 in the peak of the company's development, has been due to the Internet layout is not clear to the diversification after the foreshadowing." ”

At the beginning of the 2009, Red children identified a new strategy that went hand-in-hand with four major industries, and also involved media, logistics and finance in addition to retailing. From the third quarter of 2010 onwards, red children vigorously develop online business situation gradually clear, six months after its positioning cosmetics, food, home, kitchen supplies and health products Plantronics Shopping mall online. These are to some extent diluted the core business of their mother and child resources input.

Once hit red child performance began to decline from Sheng. Public data show that 2008 red Children's sales income of nearly 1 billion yuan, 2009, 2010, 2011 income is about 1.5 billion yuan, stopped growth, 2012 is a serious loss, the listing is hopeless. At the same time, Jingdong Mall, when one after another to enter the mother and child business, by virtue of their accumulated strong flow of rapid development in May 2010, Beijing and east announced to become China's mother and child industry first, when the mother and child products sales also in November 2011 more than the red children.

Therefore, the outside world are concerned about, Su Ninghong children can find the red child once the lake status.

Accelerated integration of red child targets 13 sales 3 billion

Before this, due to business bottlenecks, red children have been constantly out of redundancy information, after the purchase by Suning Yi, the integration of the two issues has become the focus. There have been "suning is gradually replaced red children in the top to control the whole red children", "red children have laid off 15%" rumors.

In this respect, Li Bin stressed that Suning chose to buy red children is a good business team, "2013 Su Ninghong Children team not only will not appear in the number of attrition, but intensified to expand to 3000 people, the existing team of outstanding talents are the future of Suning mother and child business rapid development of the core cornerstone."

According to Li Bin, since last September, Suning easy to buy and red children have been in the supply chain, logistics warehousing distribution, after-sales service and marketing interaction on the overall synergy, both maternal and infant product sales have a greater role in promoting. Chen Yu revealed that the fourth quarter, the red child to achieve sales scale of 520 million, the third quarter of the chain growth of 30%, Suning easy to buy and red children two-way diversion, for red children bring the rapid growth of the number of users, "only four-quarters of the number of red children to grow nearly 1 million".

It is understood that the red child has been in 2012 to realize the directory to the network of sales transformation, net single accounted for more than 90%, the 2013 goal is to cover the scope of the national network. In addition to the existing 8 branches of red children, in 2013, Suning easy to buy will help red children in the national development, especially in the current gap in Guangzhou, Shenzhen, Xi ' An and other South China, northwest China, will use suning existing sales network for collaborative business expansion.

and Suning easy to buy in the country's logistics distribution center of nearly 100, will support red children nationwide business expansion. The two sides of the logistics docking is also in progress, the current red children in the Beijing area of warehousing and logistics has been all with suning easy to purchase integration, Shanghai, Nanjing and other areas of the red child warehousing is also in sync preparation, Li bin revealed that the relocation is expected to complete this February.

The integration of the two sides will be further deepened. 2013 Suning Tesco will be the Red Child customer service team for the foundation of Beijing outside the call center, and into the Suning core service system, professional vertical area of telephone sales expansion, Li Bin introduced the Spring Festival will be formally implemented, "is expected to reach the scale of 800-1000 people." And the Red Child Research and development team for the original group of Suning Beijing Research and Development Center has also officially started construction.

Su Ning is also promoting the rapid landing of red children. 2012, Suning newly opened 8 Expo Super flagship store and 6 Le buy shi Life square, have already seen suning easy to buy and red child's shadow. Suning also plans in the first half of this year to open the first mother-child chain, location preferred Beijing, Shanghai and other consumer markets more developed areas, "trying to Su Ninghong children hit the line under the simultaneous development of China's first mother and child retail brand."

At present, Su Ninghong children in the mother and child market is working together to develop, the first large-scale annual marketing campaign, "Million Mother Baby Love Trip" has started, Li bin said, "Red children 2013-year goal will be guaranteed to achieve 3 billion." Nanfang Daily reporter Chan