Su Ninghong children Shanghai to celebrate nine anniversary, try catalog sales again

Suning acquisition of red children from last September has been nearly a year, "now has completed the service system, logistics system, marketing and other aspects of integration, the beginning of April this year, Suning easy to buy mother and child channel switch into red children, a comprehensive system cutting." "A few days ago, Su Ninghong Children in Shanghai to hold the nine anniversary celebration, Suningyun Business mother and Child Cosmetics Division general manager Chen Yu said. She also announced that red children to try catalog sales, the "store shop" extended to the Su ning chain noodles.

The so-called catalog sales, that is, in the store to place product catalogs, consumers through the catalog selection of mother and child products, through Suning easy to purchase mobile clients or store sales system orders, and then wait for delivery home.

Founded in 2004, the Red Children, initially to catalog sales model, mainly under the mining line consumers, this sales model has been extended to 2011 years. In the first three years, red children maintained an annual growth rate of 260% to 300% per cent, and leaped into a segment of industry leaders. But in recent years, the sales of red children showed a marked decline.

Suning in the process of integration, the model will be reopened, recently in Beijing, Shanghai, Guangzhou and other 8 cities in Suning chain, the latter will be replicated to nearly 300 cities.

Industry insiders pointed out that the red children fully integrated into suning easy to buy, can continue to play a mature catalog marketing advantages, but also through the display and experience of stores, in the dual-line interaction at the same time to achieve intensive management.

Chen Yu said that the acceleration of regional expansion is Su Ninghong children nearly three years of important strategy, East China region is mother and child product supplier Distribution Center, "Red Child planning within 3 years in East China region to achieve 5 billion yuan sales target." "Suningyun vice president of the company, Suning East China Executive President Zhijun said," The first batch of mother and child brand shop in the shop will also be landing this year. "

In addition to restarting catalog sales, Suning is doing "steals new" business. On the same day, Suning announced the launch of the "product debut platform", the first show ceremony, including Siemens, Samsung, Sony and other 9 major brands of the response.