Su Ning's boss Jindong can be said to be the most eye-catching one

Again to the two sessions, the two representatives of the electric business and CPPCC Committee members are not many, Suning's boss Jindong can be said to be the most eye-catching one, last year he proposed "to strengthen the tax on the electricity business" proposal, direct hit Ali's sore spot, causing the industry's uproar. This year's two sessions, Jindong and threw out three proposals: electronic invoices, maternal and child food, information security, in a shark view, the fundamental purpose of "you know", still recruit points to Ma Taobao.

1. Electronic invoice: A key step to promote Taobao sellers ' tax payment

It is reported that Jindong this year on the electronic invoice proposal content is: "To speed up the legal provisions of electronic invoices to define the legal effect, clearly give electronic invoices in reimbursement, approval of the legal effect, and early in the country to form a unified standard, in order to better promote the rapid popularization of electronic invoices." ”

Last year, electronic invoices in Beijing East, Suning, a shop, such as the promotion of the merchants, from the concept of reality, 2013 also became China's "first year of electronic invoices." Suning in electronic invoices can be said to be the vanguard, since September 26 application, two months suning easy to purchase on 1.7 million copies of electronic invoices.

E-Invoice for the main benefit of the business is to save the paper invoices printing costs, this for Su Ning, probably every year can be saved tens of millions of costs. The real beauty of electronic invoices, however, is to strengthen the tax on electricity dealers, as Jindong last year's proposal.

In Beijing on the application of electronic invoices in the pilot bulletin stressed that the electronic invoice is to strengthen tax collection and management, strengthen the administration of invoices, prevention and control of invoices illegal crime, reduce the cost of levy, enhance energy saving and emission reduction, not for online shopping and E-commerce tax. However, in the view of a shark, because the operator is now normal tax, so for the business only to achieve paperless benefits, and for the Taobao sellers who have not paid taxes, this is a nightmare.

The reason is that although the taxpayer has simplified the procedure for obtaining invoices, also no longer need to return to the tax authorities to collect paper invoices, reduce the cost of tax, but its application, access, issuance, circulation, inspection can be through the tax authorities unified electronic invoice management system on the Internet, which means that the future Taobao sellers will be more difficult to evade tax evasion.

Think, if Taobao sellers also have to pay taxes, will be in the price compared to Jingdong, suning, such as the buyer is no longer competitive, and fakes, parallel imports will be very good containment, therefore, electronic invoices will be Taobao this business model of the deadly enemy.

2. Maternal and infant food safety: hope to fight Taobao fake problem

Jindong on maternal and infant food Safety, said the proposal, "food safety not only to the production link, but also to establish a full flow in the circulation mechanism, so as to protect the health of millions of mother and child." ”

"To solve the problem of maternal and infant food safety, we need the industry, enterprises to strengthen self-discipline, improve industrial level, but also rely on the improvement of the legal system," Jindong said in a proposal this year. On the one hand, we should make clear the retailer's legal liability to the quality of goods, whether it is physical retailing or electronic commerce, we should take the responsibility of supervising the operation of its own platform and not be aloof from it. On the other hand, dealers have to bear the responsibility of first payment, timely protection of consumers ' rights and interests, and then to the producers or services to trace back; at the same time, but also to establish a strict maternal and child food market access mechanism for food safety issues to 0 tolerance, once found strictly banned business qualification. ”

See, this is to say who, again is pointing to the Consumer-to-consumer Taobao. In the mother and child food, the relative specifications of the business, and Taobao is a mixed, promiscuous market, if you search "Taobao fake milk powder", see how much content it. Jindong just last year acquired a red child, hope in the Mother and infant field, and once the fake Taobao, will affect the reputation and reputation of the mother and child network purchase, only to increase maternal and infant food in the circulation of security supervision, can standardize the market, make its mother and infant electric business development without worries.

3. Personal Information Security: The counter to the attack Taobao user information Hawking

According to media reports, Jindong also submitted the proposal of "speeding up the legal construction of personal information security in the field of personal information security" from three aspects of legal basis, responsibility subject and unified mechanism. First, "Do a good job of the" top design, the establishment of a unified Internet personal Information Protection Act, to clarify the scope of information protection and content, to improve the cost of violating the law;

The second is "clear responsibility subject, perfect self-discipline mechanism", from the responsibility authority, audit supervision level strict requirements involved enterprises and individuals; the third is "to establish a unified law enforcement mechanism to ensure the implementation of law", independent, professional personal information Security Department to promote the long-term protection of personal information, day-to-day implementation.

Beijing east on the weekend out of the account leakage of the incident, according to its official statement that the hacker number. In fact, the account leakage or stolen number of things, these two years have been appearing, including Jingdong, shop 1th, Suning and other electric Shangdou appeared. Because it is the user direct shopping channel, the security problem of its account directly means that the user's most valuable information (home address, mobile phone, etc.) leakage, means that the user's economic loss (account balance or gift card, etc.), so the safety of the electronic business account is particularly important, this is the reason for Jindong this proposal.

One shark believes that there is another important reason, that is, if the strengthening of personal information security, although for Ali is also beneficial, but Taobao on some of the sellers are not good. Many hackers have used Taobao as an important base for the fence, for example, some accounts leaked information, openly by these people in Taobao Hawking, can be said to promote the arrogance of criminals, although Ali has been strengthening the blow, but after all, consumer-to-consumer realistic problems, decided to eradicate these problems is very difficult, Many sellers change the various names continue to sell user information, directly threatening personal information security.

Last year, focusing on the jindong of the electricity business, this time throwing three proposals, directly or indirectly continue to crack down on Ali treasure, will it set off another uproar?