Sub-brand into future profit highlights

Fuannacompany (002327) Deputy general manager Chen in its son brand "Xin and Le Home textile" 2010-year autumn and winter new conference said that the next three years, the product sales will maintain the growth rate of 40%, become the company another profit growth point.　　Data show that 2008, the brand accounted for the company's sales revenue of 12%.　　Chen revealed that after the company listed, with the market demand blowout, coupled with the company's funds, team management has played a good foundation, so the middle and high-end consumer groups, in order to promote the "diffuse life" advocated the sweet and music came into being. Lin, chairman of the company, also said to China Securities News reporter, the future of the son of the brand will become stronger and bigger company profit growth. He pointed out that over the years, the company has been adhering to the development model of multi-brand, through the integration of channels to achieve resource sharing, but the development of different brands is uneven.　　In addition to this product, the company will continue to increase investment in other brands, to better market segmentation, and strive to enhance the competitiveness of other brands and market share. Whether the recent increase in raw materials such as cotton products will affect the cost of the company, In order to reduce the profit target of 101 million yuan this year, Lin said to China Securities News reporter, raw material rise will affect the company's procurement costs, but the company's net profit will not cause too much direct impact, the company's products have pricing power, will be based on the increase in costs and price fluctuations.　　In addition, he also pointed out that the price from the upstream cotton prices to the company demand for the surface of raw materials such as also need time, the government has been on the cotton speculation has been remediation.