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Alexa (www.alexa.com) is a special website that publishes the world rankings. Alexa, which started out as a search engine, was founded in April 1996 (the United States) with the aim of making Internet users more involved in the organization of Internet resources while sharing virtual world resources. Alexa collects more than 1,000GB information on the internet every day, not only gives up to billions of of the Web site links, but also for each of them ranked. It can be said that the Alexa is currently the largest number of URLs, ranking information published the most detailed site.
Alexa's website world rankings are mainly divided into two types: comprehensive rankings and classification rankings.
Comprehensive rankings are also called Absolute rankings, that is, a specific site in all sites in the rankings. Alexa publishes a new comprehensive ranking of websites every three months. This ranking is based on the cumulative three-month geometric average of the number of user links (users reach) and http://www.aliyun.com/zixun/aggregation/18595.html > page views.
Classification ranking, one is classified by topic, such as news, entertainment, shopping, Alexa gives a specific site in the same category of sites. The second is by language classification, currently a total of 20 languages, such as English web site, Chinese website [Chinese (Simpl) and Chinese (Trad)], etc., give a specific site in all such language sites in the rankings.
Alexa rankings are commonly cited as an indicator of how much traffic is being used to evaluate a website. In fact, Alexa ranking is based on the user downloaded and installed Alexa Tools Bar embedded in IE and other browsers, so as to monitor the site data access to statistics, therefore, its ranking data does not have absolute authority. But because it provides the comprehensive rankings, the number of visits rankings, page access rankings and other indicators of evaluation information, and there is no and it is difficult to have a more scientific and reasonable evaluation of reference, most people still regard it as the current more authoritative site visits evaluation indicators.
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