Subsidence: Digging out gold in online games

The magic of the web is enough to make a man's fortune dream in 3 years. 3 years ago, subsidence light or a Shenzhen company's network management, holding a monthly salary of 2500 yuan; 3 years later, his name has been with Chen, Lei, Chen, Liu Yan, aging and other IT Industry "cattle" appeared together.　　Now, the original "Just want to earn enough money back to buy a house in Wuhan," with the wealth in Shenzhen, back to Wuhan, actively planning the home of IT industry development. Subsidence light, Hubei Hanchuan people, 28 years old, Hubei Doodle Network Technology Co., Ltd. chairman, he created the "odd Love game entertainment Community" is the largest online gaming community. "At least in the internet world of Hubei, he created an astonishing wealth myth!"　　"2005 Wuhan Information Industry Development white Paper" revealed that doodle net 2004 profit has been more than 20 million yuan, is the star it enterprises in Wuhan. "Other people do game program development, I have started to do game online advertising, others began to do online advertising, I have moved to the on-line entertainment interactive community."　　Subsidence said, online entertainment, oneself wins in always ancestors one step. Connect with the network will do the best things subsidence light born in the Hanchuan farmhouse, 1997 into the Hubei Academy of Fine Arts oil painting professional.　　During the internship, he was in an internet café to do network management, since then has not left the Internet. Compared with the entrepreneurial experience, which was later called "Legend," everything seemed prosaic. "But even the little things like network management, I try to do my best." Subsidence Light later summed up the way, their mentality has been very good, regardless of the big things, are very dedicated. Others just point to maintain the network, he often go to work in advance, help clean, handle trifles, in order to be "on call", he also often overnight in internet cafes. Over time, the boss also admired him very much, the idle hours taught him a lot of network knowledge.　　Before graduation, he has honed to become a network technology master. After graduating in 2001, subsidence light alone south to Shenzhen. "When I arrived in Shenzhen, I had 250 bucks in my hand and I needed to get a job in a week, otherwise I'd be on the street." "The experience of doing network management helped him, he soon became an investment company Data Administrator, responsible for managing some enterprise data and customer information, a monthly salary of 2500 yuan." "Although I am far from my expectations, I take this as a necessary condition for survival and work hard every night." After half a year's work, the boss returned to Taiwan after a failed investment. This "unfortunate incident", on the contrary, subsidence the fate of light. "Customers face loss of information on the site, the site is not accessible to the risk."　　Care, subsidence light while continuing to maintain the site for customers, while considering the use of existing resources, to already optimistic about the development of the network game. 70,000 yuan to start a game network advertising "I was around a lot of people began to play online games, when I found that my friends even classes are not on, to play the game, I would like to see what is the game, to persuade friends, do not fall too deep." I didn't think I was stuck in it for one weeks, and I'm sure a lot of friends would be like me, so I've always wanted toTo be able to help the game player's website, how to play the game, how to choose the game? How can we not indulge in the game?　　"Out of the market for online gaming sensitivity and personal interest, subsidence light identified this development direction." The first is the question of money. He worked for only half a year and had no money to accumulate. At this point, the network shows its magic again. A netizen who has seen three times and eaten twice, is willing to invest 70,000 yuan.　　October 2002, Subsidence founded the entertainment network of Chi-Love games. Because of limited funds, subsidence light decided to start from the network advertising, will all kinds of online games clustering and classification, set up link port, to provide the latest online information, attract popularity, and then provide advertising services for the relevant enterprises, to earn profits. In the 2002, the online gaming market is in a big development period, most network companies are still engaged in the game program development, but the game advertisement domain but few people dabble in. "4 months later, the steady profit began, earning more than 100,000 yuan a month." "The concept of game advertising let subsidence Light's career quickly on the right track." August 2003, he registered the establishment of Shenzhen du Network Technology Co., Ltd., will soon be relocated to Wuhan Research and development department. But he is still thinking about how to develop a bigger market and find new directions. "At that time, the big game maker has already been in place, I try hard, but also do the top three in the game world."　　He decided to do it differently. Games + Community help players quickly upgrade according to statistics, 2002, domestic toll online game users 3.5 million, by 2004, this number reached 11.3 million, is expected to 2007, will reach 22.55 million.　　So many players do not have a mature communication community, which is a market gap! "The game is not the first, but do the game community, I have the opportunity to do first." In 2004, subsidence officially launched the gaming community "home of games".　　In the gaming community, the player can choose the appropriate game according to the rich information, more importantly, can through the virtual currency transaction, the fast promotion player level, avoids indulging in the game. The characteristics of the game practice, so that many players can't stop. Subsidence Light believes that if you can quickly reach the highest level through transactions, not only can satisfy the player's sense of achievement, but also let it not indulge too long. The speed of acting is faster than that of regular players, but certainly not super player fast. To "Hunter Epic mission" for example, a fee of hundreds of yuan, acting generally 2 days to complete for the customer to kill 4 demons all the tasks, and ordinary players need at least more than 2 months, every night to spend several hours to complete this task.　　And willing to spend money please acting, more than 25 years old ~35 years old, have a fixed income, have a certain consumption ability of ordinary gamers. "You can work, study, find acting to help you improve grades, buy advanced equipment armed themselves to achieve their own virtual goals." The premise is that you have to work hard and make money.　　Subsidence said, as players become more mature and rational, acting this need will become increasingly big. "Game House" mainly uses the fictitious currency and the advertisement profit, the member pays the money to purchase the fictitious currency, for various transactions and purchase of virtual game equipment, rapid upgrade level, at the same time, the site for the relevant enterprises to provide advertising services to obtain profits. The introduction of this novel community of online games has been sought after by many gamers.　　At present, the member has reached more than 2 million, become the biggest game interactive platform.　　Later, subsidence light and the founder of the Network of Excellence, "I have a network" to further consolidate and seize the market. To enter the overseas market to get 3 million dollar venture capital "in the gaming community, we have no rivals at home."　　"When you say this, subsidence is full of pride. Recently, he is planning to launch the online "Love Apartment", real entertainment to the end. "Love apartments are in the same vein as the gaming community. You will find that the two are not fundamentally different. Online games, is a disguised form of dating platform, but more virtual identity, age, status, in order to level, game currency, game status. And making friends is now the network hotspot, there is still a large gap in the market at home. "In order to further develop domestic and overseas markets and facilitate the exchange of cooperation with international investors, this January, subsidence light in Beijing to build a new company, ready to enter the overseas market, mainly to provide game virtual trading services."　　At present, the gaming community's profit model is generally optimistic, subsidence light project by many domestic and foreign venture capitalists favor, the new company's first batch of 3 million U.S. dollars of venture capital will be in place in April. "I will return to Hubei in the end!" "Subsidence Light has purchased a class domain name hubei.com in the United States, named" Hubei Metropolis Net ", the intention will make it to have the National Influence brand portal site.　　He said that Hubei's personal web site, in the country's influence is very large, but there is a lack of national impact of excellent large websites. "Entrepreneurship in Shenzhen, accumulation of funds, research and development in Wuhan, reserve talent, study management experience in Beijing, expand the market, and all these are the accumulation of local hubei.com funds and qualifications." To the age of 30, I will be Shenzhen, Beijing's business all moved to Hubei, with great concentration to do hubei.com.　　Subsidence light began to plan the future. Peer Evaluation Wuhan Digital Peak Information Technology Co., Ltd. General manager Chen She Tao: "The network game was originally made by a single game manufacturer rules, the game community includes almost all games, and more by the players to standardize and induce the development of the game industry, which conforms to the ' game civilization ' evolutionary trend." Gaming community is the product of the combination of entertainment economy and network economy, it is not surprising that subsidence light discovered this combination point at the earliest, so he can make billions of wealth in a few years.　　Dialogue subsidence Light Journalist (hereinafter referred to as "Kee"): What do you think of the negative effects of the game? Subsidence Light (hereinafter referred to as "Chen"): I am also a game fan, a single game about 60 dozen, network games 200 variety. Very few people can play so many games.　　Online games are addictive, especially for teenagers, and this is a problem that many people are concerned about. People are hopeful, and hope is too high, too difficult.Hou, become a fantasy, life is difficult to achieve a fantasy, and the game can help you virtual out of these fantasies.　　For those addicted to the game, nothing more than to separate the game and the reality of the differences and differences. Professor Taohongkai has been helping these patients differentiate, and what I have done is to get them to the limit of the game, and when they reach a height, they are awake. At that time when we were crazy about the game, we had not heard of Professor Taohongkai, we are looking forward to more Tao, but we can not wait, only through our own way to make ourselves sober.　　Professor Tao is one of the come, we are a group of come. Remember: A lot of people you have contact with you feel that there is ambition, there is passion.　　What do you think? Chen: I have passion, but I never rush, I have ambition, but always looking for and make up for what I lack, I have ideas, always temper their own ideas.　　People in a kind of self contradiction, there will be a sublimation, just as Botong Tong-handedness.　　Remember: What do you think is the most missing now? Chen: Capital operation experience and mature management experience. That's why I went to the EMBA and worked in Beijing and aged.　　Aged Network of excellence from 8 million yuan, to achieve the value of 70 million dollars, he is a good example of learning.　　Remember: you in such a short period of time to gather huge wealth, you are so young, with the beginning of a job when compared to the biggest changes in mood? Chen: I should say that I am a taste of the benefits of wage earners, to work harder to get a greater taste of the sweetness. Like climbers, a mountain is taller than a mountain.　　Now the biggest change in mood is the previous consideration of their own will be more, now is to consider the whole company will be more, in comparison, the mood is more open.　　Remember: Many people think you are a legend, creating a wealth myth. Chen: In fact, there is no myth, many people are blurred by these, nothing more than hard work hard. When I was working, I worked hard every night, and now I went to bed three or four o'clock in the morning every day, and I spent the night thinking about it and discussed it with you the next day. The world who does not progress will be eliminated.