Subversion of the traditional channels of the internet, gossip own "marketing" method

Intermediary transaction http://www.aliyun.com/zixun/aggregation/6858.html ">seo diagnose Taobao guest cloud host technology Hall

Guide: The Internet subversion of traditional channels, but did not solve the problem of asymmetric information, the existence of user needs, there will be a new channel to appear.

The Internet subversion of traditional channels, but did not solve the problem of asymmetric information, the existence of user needs, there will be new channels appear.

The internet was once considered "going to the channel" in business.

In the traditional business environment, a product from research and development to production to transport, and finally if it can not be placed on the shelves, all the preceding investment is in vain. In particular, in the area of FMCG, which is not suitable for the use of Agent distribution mode, producers can only distribute profits to Wal-Mart, Carrefour and other channels, in exchange for the opportunity to reach end consumers. At the same time, due to the limited number of shelves, so the market will naturally regulate a price threshold, the cost of the manufacturers can not afford to enter these channels.

A major feature of the network is that there is no limit on the number of shelves, theoretically, Taobao can accommodate the number of shops is endless, Baidu can be included in the Web site is endless. This "to channel" phenomenon brought about by the dividend, so that the first to pay attention to the electrical and search engines to taste the benefits of the business.

But a form of abundance is bound to bring another form of scarcity, when the shelves can be boundless, the position of the former has become a valuable resource, in order to line up the position of the former, the merchant had to allocate costs to the channel, through a variety of bidding rankings in exchange for flow valve tilt.

In the mobile era, apps are replacing traffic, and the big app markets that distribute apps are the objects that app developers compete for. But after all, not all developers have tyrants qualification, a lot of money is not enough, and need to promote through the channel developers, also Hongers, did a lot of incredible attempts. Some stories, if shared, make you think it's just pediatrics to use the popular names in app introductions to get exposure opportunities in a variety of keyword searches.

For example, last year, a hand tour in the development of an application store, because the budget is limited to buy the target recommendation, the person in charge of ingenuity, the budget into a high salary, hired a beauty model as a company staff, after a simple induction training, the beauty model was arranged "encounter" Above the application shop in the male single head, and success at first sight, both fall in love. Then, with the goddess of the pillow blowing, this June soon will be her recommend hand tour app put on a number of gold recommendation, creating a two-person values consistent is the emotional atmosphere of a perfect match. To the end of this round of promotion, beauty model smooth to retire to break, said the application store male responsible also tears sprinkle scene, the voice trembling repeatedly ask oneself exactly what did wrong, comparable to the romance masterpiece. and hand tour developers back to the Finance Section, found that even the original plan to invest half of the channel budget is still left, and then out a little, as the temporary employees of the extra bonuses.

The beauty meter is not yet the ultimate, and another Pai story.

Two app stores are fiercely competitive, one of which--we'll call it a, another one on behalf of the good-a store from the school recruit's new recruits to pick an intelligent, with the Director-level salary to send him to the B store work, hope to receive regular business data and the internal situation, this person did three months, Accidentally caught in the current, the result he is really intelligent, unexpectedly calmly persuaded the top B store executives, let themselves redeem, retain treatment and reputation, and then with the processing of false data to a store report, implementation misleading. A few years later, he was said to have been mixed up with a decent, safe exit from both sides, joining a mobile internet start-up.

In Tsui Hark's film "Smile Proud of the East Invincible", let my Line in the heard Linghutao want to quit the river, to its sneer at: "There are people who have grievances, there is a political arena, people are rivers and lakes, how do you quit?" Similarly, the Internet subversion of traditional channels, but did not solve the problem of asymmetric information, the existence of user needs, there will be new channels to appear, and commercial products, if the lack of brand, we must first marketing these channels, to get the latter granted pass.