Subversion of Traditional Chinese New Year gift mode: Digital sway PK Brain Platinum

Intermediary transaction http://www.aliyun.com/zixun/aggregation/6858.html ">seo diagnose Taobao guest cloud host technology Hall

Spring Festival Gifts Depending on the number of major health care products manufacturers "gift to health" under the guise of completely shrouded, the author found that the advent of the Spring Festival, a few major health care products advertising more violent, "brain Platinum", "Gold partner", "21 Kim Wei" TV ads is your side to sing my debut, took turns bombing, Sometimes when I see a platinum, that little old man's ad is disgusting, had to turn the table, did not expect to switch to another television station, or in the brain platinum ads, it can be seen that they put in the advertising of how much handwriting, I believe that "wool out of the sheep" of the truth, these advertising fees behind what is in support, I think, Do not say everybody also must know, is these health care products with big profit space in support.

Some data show that the reputation of the brain platinum is only half of its popularity, more general. What does that mean? This shows that the promise of brain platinum to improve sleep, improve intestinal function and so on, after the vast number of consumers experience, there is a considerable distance, the trust effect of the long-term and loyal consumers to buy melatonin may be very little, the brain Platinum consumer group is losing. In fact, it's not just that. Because the consumer who thinks the brain platinum is not so much, in their own circle, spread their views of the brain platinum. It can be imagined that the brain platinum of the old customers are increasingly lost, brain platinum can also walk how far? It is very worrying.

Brain Platinum "(send) gifts (also) only (send) received the brain Platinum" gift concept, the achievement of the brain Platinum market miracle, but also for the brain platinum brought harm. Obviously, the concept of gifts for brain platinum such as health care products, is a very small double-edged sword. We may wish to think, the face of gift concept far more than even the annihilation of "young state, health products," the functional appeal of the brain platinum, consumers can not help but doubt "brain platinum only know desperately to promote their own gifts, and ignore their effectiveness propaganda, is not the effect is not good?" Idea. Now, the concept of the brain platinum gift has been deeply rooted in the hearts of people, even if the brain platinum itself to the number of a bit trifles the fact that the reverse, it is not an easy thing.

We send gifts in addition to the "Brain Platinum", "Gold partner", "21 gold-dimensional", there is no other choice? Is it only to send these gifts to feel decent, the elderly will be happy? I interviewed some of my friends, colleagues and relatives:

An elder: Received the brain Platinum during the Spring Festival last year, gold and other similar health care products such as 100 boxes, on the one hand, after the use of this type of health products in essence there is no obvious effect, in addition, they are not used up, are generally used in friends and relatives around, and recently saw a television station in a 21 gold-dimensional advertising, Slogan is: Reluctant to transfer the good gift, I think not necessarily. On the phone, Sir, a word that impressed me "no way, now these things advertising bombing so bad, the younger generation all thought we would like, send these things to pack the small bag, they also feel very decent, they sent, we also embarrassed not to accept, last year, our family left 8 boxes 21 Gold Dimension He, afterward listens to the neighbor to say, Time is too long to expire, buried in bonsai to provide nutrients to the plant is good.

A friend: I work in a foreign company, since last year, has been completely away from the "Spring Festival gifts Brain Platinum", are to buy some digital products, such as digital cameras, radios, sphygmomanometer, digital photo frame, etc., he said, "Send these digital products, are through their own and wife of fine selection, more suitable for the elderly to use, On the other hand can let the elders enjoy the high technology brought about by the enjoyment of life, last year home to my grandfather a digital camera, gave him a demo to take a small film, connected to the television, and then told him on TV, he was very happy, said that the technology is really developed AH.

The author incidentally visited a few major electrical stores, Gome, Suning, five-star, almost all in the year-end gift-giving promotional activities, aimed at the annual spring Festival gifts this huge business opportunity. I conveniently visited the domestic two well-known 3C products professional shopping website, one is Jingdong mall www.360buy.com, and the other is the 3C Shopping Network Www.3C800.com, there is a corresponding 3C Spring Festival gift Special promotion, set up a number of gift-giving area, but the overall creativity is not too novel, there is imitation of "golden partner" advertising routines suspected, but do not deny that I am still very much agree with this subversion of traditional Chinese New Year gift mode behavior, I hope in the near future , we mention gifts, do not only remember "brain Platinum", "Gold partner", "21 gold-dimensional", can also consider for our own life to bring great convenience of High-tech products, so that our elders also feel the progress of society, the quality of life in the improvement!