Subversive Marketing: A creative marketing war

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You may wish to Baidu "eat down Pizza Hut" can see a 04-year article, introduced is the way to take a salad, it teaches people how to use carrot strips and cucumber slices to build a wider bowl, and there are real pictures. At that time, many netizens received this message in the first moment to forward to their friends, meet to eat up Pizza Hut. Think Pizza Hut can be eaten down? It's supposed to be a flat on your wallet. Presumably we see this article also with a real picture, want to try it, but in the middle of the Pizza Hut. It is the use of people covet the psychology of petty gain to carry out "subversive marketing", look at the losses in fact, the Pizza Hut, in people also left a deep impression.

So what is "subversive marketing"? It makes people feel like they are not on the road, indeed. This kind of marketing characteristics is that although it is intentional, but not random, if you want to succeed, you have to have a chi, a degree. Otherwise, your yell not only can not reach the goal of marketing, but will become the laughingstock of people's gossip.

Subversive marketing, it seems that the meaning of suicide marketing is not a self-deprecating, but a reflection of the abnormal thinking, is a kind of anti-traditional, change the pattern of competition marketing. In fact, the Internet does not have such a marketing approach. Like sister Furong to subvert the traditional aesthetic standards, the Beatles car "think or small good" advertising language, can achieve the goal of attracting people's attention, to retreat the subversive marketing to play to the extreme.

Below is a description of the conditions for subversive marketing:

First, the ruthless system, grasp the psychological. That is, it can be a "skeleton", but also consumers a full knowledge of the right, presumably this is very few enterprises to do this, malicious to do things others do not dare to do, to consumers a big surprise. Because often in the enterprise "suicide" time, consumers will see this enterprise or product of the most sincere side, thus moving consumers, break through their psychological defense, product image is self-evident.

Second, stimulate the interaction of netizens. Pizza Hut mentioned above is to use this in the network for Crazy reprint, interactive effect is outmanoeuvred, the brand image has long been deeply in the hearts of consumers.

Third, pseudo proposition. This is also very good explanation, subversive marketing is not to allow enterprises or brands to dig their own graves, but through this way, for the excavation of a larger market to pave. Like "Ban Wang Lao Ji" is a very good example, not to say that the media ban, consumers ban buy, but call on everyone to the king old Kat buy empty. This is expatiating with the "Pizza Hut".

The virtues of disruptive marketing are like the characteristics of World War II: The duration is particularly long, devastating, and particularly wide-ranging. Here it is destructive, it is far-reaching, the spread is wide, and the other is low cost.

1th, using all available resources of the Internet, some of the most entertaining subversive ideas have been created by netizens again to achieve wider spread and more far-reaching impact.

2nd, Creative Unlimited, the network is boundless, this is the pride of marketing. A funny, easy to remember and with subversive ideas can easily be a hit on the network, so as to attract audiences to watch, and two times to spread to achieve the goal of viral transmission in a short time.

3rd, subversive marketing mostly through the network spread, its common form has PS picture, text and video. But for enterprises, good creativity is the key to the success of marketing, cost and ordinary advertising, internet platform resources are broader.

The above is the Golden Century Travel Network (http://www.jsj.com.cn) on the subversive marketing of a little suggestion, if there is more effective way, this is willing to share with colleagues, this article original, reprinted annotated.