Success in a meter away from the site optimization is difficult to insist also win in insist

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is website optimization difficult? Each person who engages in website operation or website optimization has different feelings. As search engines are demanding and the competitive environment is changing, a new Web site that wants to get an ideal location on a search engine is not easy. In recent months, first Google has a successive "panda" later "Penguin", and constantly introduced new algorithms to combat the excessive optimization of the site. Just a few days ago, the domestic search engine King Baidu also launched an unnamed algorithm, the eradication of excessive optimization and cheating, the site rankings made a large update adjustment. Through the optimization algorithm to enhance the search engine user experience, so that it more just reflect the quality of the site, this is understandable. The problem is that many sites are affected by its impact is not only the top and bottom of the Web site rankings, there are many owners of the confidence (here to put aside the site is cheating, or the optimization of the behavior is excessive aside).

Perhaps this is a few occasional phenomena, but in the face of fierce competition, Web site optimization increasingly difficult has become a fact. Before writing this article, the author of the original rankings of the company's Web site has been a keyword local adjustment. A snapshot of the site has stalled, and the rankings on some search engines have started to slide in varying degrees. This means that the search engine is more sensitive than before, a 34-year-old site of the old website to do so, not to mention the new site? It's harder! This is true, and most search engines are wary of new Web sites today, and some of the most popular words will take much more time and effort than ever before. However, this does not mean that there is no possibility, in fact, success in the not far away from a meter, site optimization is difficult to insist also win in the persistence.

Time to win search recognition

As noted above, after a new website is completed, many search engines are not immediately included, even if you are submitting unsolicited submissions to search engines. The original intention is that the search engine on the new site to check more stringent, even to a harsh point. Perhaps some sites, search engines will include a part of the content, but at least in the rankings will delay a few days or even a few months before will slowly release. Search engine on the site during the assessment, I think the most need to do is as usual work, and constantly update the content of the site, and reasonable layout of the link resources. Similarly, after changing the site key words or Title site titles, the same need to quietly adhere to. The most taboo approach to the impatient, and constantly adjust the layout of the site, artificial drag long search engine assessment time.

It takes time for a website to win a search engine, so how long is this time? Some people think that through the search engine assessment period, the site began to be collected after the time can be, certainly some people think, only wait until the site keyword rankings rise to the ideal position, to relax vigilance. The above two views are correct, but the author believes that the adherence should be through the Web site production and the whole process of website operation. Compared to the fixed assessment period, the author is more willing to believe that website optimization is a dynamic process. The same search engine on the site observation and assessment is also a dynamic process, three days of fishing fishing results can only be let the site slowly lost the trust of search engines, even if the site weight is very high ranking is also good.

The competitive environment is constantly changing

Perhaps your site is now very good quality weight is very high, ranking is also very close to the front, but this can only represent the present. Like now does not represent the past, now does not equal to the future, website optimization is so, because the competitive environment is constantly changing. Site optimization is a leapfrogging process, competitors to see your site ranked before, will certainly try to analyze your site, and ultimately in the rankings beyond your site. Not to mention, there are a lot of competitors in the way to disrupt your site, and even take some of the less glamorous way. So the author's idea is that no matter how much weight your site has, and no matter how much your site is now ranked, should be unremitting perseverance, can not have the slightest slack. Perhaps the moment you relax, success has missed you.

In the face of changing competitive environment, as a site operator should do? First, to consolidate the existing core strengths, if you are good at writing original, then please persevere, because content is always a website core elements. If you have good resources, make the most of it, at least in the current search engine and attach great importance to links, and second, stay alert, analyze and learn from your competitors. You never know who's going to overtake you at the next moment, so every competitor's website should be an example of learning, taking its long to fill its short. The short board of a competitor's website may be the place where you win, and the strength of your competitor's website may be what you neglect.

Optimizing Resources is not immutable

The resources here are divided into two, one is commonly known as external resources, such as the construction of links used in many high-quality high quality sites. The second is the search engine, search engine in fact, we do optimize the greatest advantage of resources, in fact, as long as a little careful observation may find that the search engine in the judgment of some site weights to determine the ranking of the site, will refer to other search engine judgment results. The quality of a website itself, such as the standard website code, high-quality website content, is very important. But the external resources of the site are also indispensable, because, like the actual election vote, the search engine itself does not have much judgment on the site. The good or bad of a website, more from the links and recommendations from other websites.

The importance of optimizing resources is beyond doubt, but it does not in itself lead to a lasting and desirable effect on website optimization. Some websites have gained some quality resources for a short time, and the ranking has gained a short pleasure, but it can't last long. This is because, like the competitive environment, the optimization of resources is changing. These changes are from the outside, on the one hand, because of the quality of the site itself, as well as search engines to determine the way. For example, a Web site link resources, if not timely and effective supplement, it must be less and more, because many sites for a variety of reasons will delete resources or stop operating. And the search engine will constantly adjust algorithm strategy, think of shielding some worthless links. From this point of view, website optimization also needs perseverance, and the fact that this point of view. If a website does not build additional links for a long time, the rankings will be affected by different degrees.

A pot of water, boil need the bottom of the kettle also need patience, water to boil, if you can not continue heating will slowly cool down. Website optimization is also the reason, site optimization only start to insist, there is no end there is no absolute lead. Professional website Construction company Pilotage Technology (http://www.joyweb.net.cn) need to mention is that the ranking is only a network marketing methods and strategies, not the only site optimization. Do site optimization should correctly understand the connotation of website optimization, that is, from the user point of view, and constantly enrich the content of the site to improve the quality of the site to enhance the user experience. The idea is correct, the goal is clear, website optimization is not difficult to adhere to, the success of a meter away, in the more persistent that few minutes.