Successful marketing strategy of summer talent show

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Summer is the season for talent shows, major radio in order to grab the attention of the user, the marketing means are also different, regardless of the program itself whether there is insider, but the successful marketing approach is worthy of webmaster learning, the following gives you a summary of the current popular talent show successful marketing strategy for everyone to learn.

"China's good voice" innovation in the thinking of the sudden

In the face of the bottleneck in the talent show, the user is countless stories, countless tears, countless sensational confused, innovative draft thinking suddenly, good voice selection rules in no story, no tears, do not need beauty, attention is the true voice of the players, really create a benign platform for the players, It is this unique draft system that attracts the attention of users.

Marketing means do not have to be too gorgeous, not much need to boo head, can truly impress the user's heart, can timely solve the problems faced by users, marketing activities can provide users a benign platform, you can seize the user's psychology. And talent show, the Internet also exists a large number of replication success stories, other people's success is your successful starting point, the success of the duplication of things is garbage, instead of their own innovative model to attract more attention, to make a bigger boo.

"I am a Singer" virus-type communication advance production atmosphere

I am the singer by the draft Boss Mango table host, on the basis of a lot of successful talent shows, the program group chose viral transmission, and began to broadcast the propaganda film, just more than 10 seconds of publicity film caught the user's psychology, plus I was the singer is already in the music of many famous singers to participate, Before the program started there had been a group of loyal fans, fans of the viral transmission speed is quite fast, the program group without digging and can find a potential user groups.

Viral marketing is the use of word-of-mouth communication principle, can spread like a virus, viral marketing is more through the spread between users, if the enterprise marketing can do viral transmission, in the marketing of the phone bill can also save a fee, and the user said "good quality" than the enterprise is ready to use more. Virus-like effect is very good, but planning implementation is also quite sleepy, if you want viral marketing to create greater benefits, can be in the major social media publicity, plus a certain incentive to attract users to participate in the spread, the impact will be unprecedented.

The voice of the Chinese dream invites potential users to participate in marketing activities

The Voice of Dreams has a powerful panel of judges, the election of the Chinese Idol, the voice of the dream of the majority of the results are from the scene of the audience vote, in everyone thought that the program will continue to be carried out, suddenly came to the attack shouted all the netizens to join the selection, China 1.3 billion applause can participate in the vote, Members of the vote will determine who can eventually stand on the counter attack group, when not only the scene of the audience can join activities, but 1.3 billion of the Chinese can join activities, expand the user community, so that the overall program marketing is magnified, the effect is also strong.

User is the core of the whole marketing activities, all things are around the user turn, if the activity can not arouse the user's resonance, can not attract the user's participation, that again gorgeous boo head of the marketing activities, but also a superficial luxury, in essence will not be successful marketing. Marketing activities to be able to get the user's participation, planning needs to grasp the promotion range of activities, ready to send the gift of activities, promised to send the gift must be sent out, otherwise it may become a failure of the marketing case, bringing many negative word-of-mouth spread.

The successful starting point of the powerful marketing content marketing

The above analysis of several talent shows, regardless of the use of what kind of marketing means, they all have a common ground, with a strong marketing content, have a strong mentor regiment, participation in the draft of the user are also unique, the final birth of the Nova will be all convinced, which for the success of the program marketing laid a good foundation. Whatever the event, the planned activities need to be powerful, unique and eye-catching.

Marketing activities to get users attention, you have to come up with a real and other different themes, that is, often said the new selling point, rather than to imitate the success of others, to do a unique marketing activities, can be more exciting success.

This article original source Loudi Talent Network (http://www.0738rc.com), reprint please indicate the source.