Successful Mobile Database marketing case

The colleague changed a new global phone number and she told us the story of changing numbers. The following is the process of changing the number of her mobile persuasion, what is called "understanding the customer's psychology and needs", the following should be a successful case:

"&http://www.aliyun.com/zixun/aggregation/37954.html" >nbsp;5 month 30th, a seemingly mobile phone number called me, 1008655, when I did not know that this is the mobile global Access Service line, But looking at the number at the beginning of 10086, decided to answer. The relationship between a child brand and a parent brand is important when it is necessary to borrow the influence of the parent brand.

Miss introduced first, and then said, "You take this call is free"--take into account the customer may be due to receive charges and cut off the phone, the fact that my phone is really a charge, although I do not mind, but the clear is free phone, let me add to her a thoughtful good impression.

Below she began to say "according to Shenzhen Mobile Database, you in recent months, the charges are relatively high, we recommend that you use global access, more cost-effective", and then she began to introduce the global pass of the tariff, although she did not say I now the reason for high, but it is very important to explain some of my high cost of the project how the global communication is how to charge, She knew that the reason for my high fee was obvious. -On the one hand, the customer's high fee for the project explained, on the one hand does not directly indicate the analysis of the customer's call data, very smart to avoid the customer because of the investigation of the aversion to emotion.

I admit that it would be cheaper to change the world, but I insist that I do not want to change the number. Miss Service from the original persuaded me to think in the long run, instead, I started to introduce them to have a free service, is in my original number for the shutdown of the case, other people through the text or phone call me before the number, mobile will automatically notify each other I changed the new number, free period of 3 months. --This automatic notification service for mobile, will certainly produce costs, I insist on refusing to change the number of the time before I told that I have this service, mobile is not only to understand the demand, but also on the spectator preparation.

I think, did not speak, the service lady began to emphasize other benefits. "We will come to serve you, give you a list of the world's best, you can choose your favorite number of free, you only use ID card and the photocopy of bank cards and prepaid 50 Yuan bill on it." "--what else can I say?" Two of the most critical issues, the high cost of the phone and change the trouble is that she has been resolved to varying degrees, but also free to choose the number. So I agreed to change the number.

Miss Service so appointment my day to accept door-to-door service time, I promised the next day noon-the day of the service within a few hours, can indeed avoid the customer back, let me think about two days, I still will be too much trouble to change the number.

Door-to-door service to give me a surprise, new customers prepaid 100 Yuan bill, can be donated 120 Yuan phone bill-This is not a global pass? Know that I will be a little back, to compensate me first.

The new number will be available by June 1. -The May 30 call to change the number of persuasion calls, it seems that the mobile phone to me in the time, it is also calculated. ”