Successful network marketing essential three essential elements (iii): optimization

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Successful network marketing must have the three elements of openness, aggregation and optimization. In the previous two articles, we introduced the opening and aggregation respectively.

First, we talked about the two important aspects of openness, the openness of thought and thought, the openness of methods and platforms. Through these two aspects of awareness strengthening, to ensure that enterprises in the implementation of the network marketing strategy at the beginning, not because of the lack of awareness of the characteristics of the Internet platform, and the whole strategy to lose at the starting line. Reference: "Successful network marketing essential three essential elements (i): Open"

After that, we analyze the important role of aggregation in Network marketing, which is also based on two levels, that is, resource gathering suitable for network marketing and innovative network marketing aggregation. Aggregation is one of the key points that all companies have in formulating their corporate strategy and is a basic concept that everyone is accustomed to. But in network marketing, aggregation is given more meaning, which is the main reason why it becomes one of the three elements. Reference: "The successful network marketing essential three essential elements (ii): Aggregation"

After analyzing the first two elements, we finally say one last element: optimization.

For marketing (not just for network marketing), all work is done to achieve the goal (or marketing). But to the marketing strategy, the marketing process, the marketing content, the marketing channel unceasingly optimizes, becomes the marketing personnel must face the challenge. Traditional marketing channel because of its limitations, can not very accurate access to marketing strategy in the implementation process of each link and details of the data, which determines the enterprise needs to optimize its marketing process, sometimes even called "elephant."

One of the core advantages of the Internet is "interactivity". The interaction mentioned here is not simply referring to user interaction, social application, etc., but an enlarged concept, that is, data interaction.

As a scientific and technological platform, the Internet can monitor the behavior of users in any link, and transform these behaviors into data patterns with scientific statistic characteristics, presenting to us in the most intuitive way. Any executive Network marketing personnel, just advance the need to monitor the link and user data, can be targeted for analysis, and on the basis of data support optimization, this advantage is any traditional marketing channels are not available.

The problem with this advantage is that the enterprise (especially the traditional enterprise) needs to have a professional staff to carry out the execution, because the data is intuitive, but without industry experience is nothing more than effective analysis. And at this point, many companies in order to save costs without hiring professionals or looking for a three-stream network marketing companies to do it, it is worth the candle.

For successful network marketing, the above is a brief introduction to the "optimization" of the three prerequisites, if you want to learn more, more comprehensive information, and you want to hear how experts in this industry understand these three elements, while obtaining more network marketing resources, please attend, July 23, 2012 24th, China Internet Association in Beijing Purple Plaza Hotel held the first China Network Marketing conference.

Participation Way: Participation way: Fill in the following content to send to gj@chnvc.com the mailbox to carry on the registration, the participation consultation please contact 010-51287630, the free participation quota we will notify you by the Mail form.

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Introduction of China Network Marketing Conference

China Internet Association Network Marketing Conference from July 2008 in Suzhou successfully held the first session, the Suzhou local SMEs have been widely praised and the support of many industry experts. Subsequently, in order to cultivate the local network marketing market, promote the regional small and medium-sized Enterprises Network Marketing Development, training the actual network marketing talent played a positive role, the Association decided each year in July will be in different cities to hold different themes of the network Marketing Conference; in July 2009 in the ancient city of Xian, In June 2010 and October 2011, after a continuous successful three session in Beijing, China Internet Association Network Marketing Conference has received a warm welcome from all over the small and medium-sized enterprises, but also become the annual National University Management and E-commerce Professional Department director and guidance director must participate in the annual event, Each year nearly thousands of network marketing business leaders and college teachers participate in the conference, the first line of online marketing experience into the classroom. China Network Marketing Conference in four years, has grown into domestic well-known and authoritative discussion of China's network marketing development, talent training and school-Enterprise Alliance event. July 2012, the first China Internet Network Marketing conference will be unveiled in Beijing.