Successful operation of the hospital website four Top secret weapons introduction

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Hospital website If the marketing is good, can help the hospital to obtain a considerable number of patients, especially for private hospitals are more so, so the internet on the hospital site competition is very fierce, then how can the fierce competition in the fore? The author summed up four kinds of top-secret weapons, Hope to be able to help!

The first method: do the content construction and update of the website

The foundation of the promotion is to ask your website to have quite good content, can attract the patient attention, your website can provide the patient to provide a lot of help, this time if you promote again, others come to your website to be possible to stay, so how can the construction of the content and update?

In general, around the site keyword, for example, your hospital is about plastic surgery, then the main keyword is about plastic surgery and beauty, in the title should be appropriate to include these keywords, and the content of the site should be appropriate pseudo original and original, so that the search engine that your article is novel, is worth the user to see. For cosmetic Surgery Hospital, in the article to add appropriate picture effect will be better, can give patients visual impact, of course, in order to take good care of the search engine, for the picture to add alt attribute, so that the search engine can identify! The article is also more easily included!

The second method: Understand the analysis of the data

If the webmaster do not understand the site's data analysis, then the construction site is playing elephant game, for the medical industry's website is also so, for example, we have to learn through the site data analysis, know the source of customers, but also through the site analysis of the customer left information, know how to improve the site, There is the analysis of the site's main keyword long tail, and then optimize these long tail words, so as to achieve precision marketing!

The Third Way: SEO optimization in the same time to do the bidding

Medical website Industry competition is obvious to all, the search engine competition is unusually tragic, so light and light rely on SEO optimization to achieve a very good ranking is very difficult, so in the SEO optimization at the same time to do the search engine bidding, in the bidding should pay attention to the following points!

One: Choose good keywords, bidding keywords best by the network promotion, consulting room and operators to discuss the final selection of comprehensive analysis!

Second: Create keywords, in the background of the bidding rankings to create keywords to pay attention to refinement, to learn to break down the keywords, and do a good job of classification, the same word verbs, nouns, interrogative words to be placed in a separate planning unit, each plan unit inside the keyword not more than 15, Not the same kind of keywords to put in another unit!

Third: For the word meaning of the keyword description: The description of the word good and bad will directly affect the keyword ranking and display volume, and even affect the number of ads clicks! So in the description of the time to do good word meaning smooth, words can not be too exaggerated!

The fourth way: that is the appropriate network hype

Network hype is definitely not a single fight can be completed, so to find a professional team of hype, a series of planning to be able to complete the task of speculation, it is said that the Su Zi Violet incident is a professional team of speculation to help Su Zi purple off the fame! Hype relative to the cost of advertising in the traditional media that is still low, And the audience is also relatively accurate, conversion rate is relatively high, so the appropriate hype is indispensable!

About the medical website operation Method still has a lot of, but these four kinds of methods are more mature, and also after a lot of stationmaster successful experiment, hope everybody can get better help! Source: http://www.balupu.com Eight shop original starting, reprint, please keep.