Successful SEO strategy: external website optimization

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The impact of the rankings, through the social media "traditional" link building, in recent months, there has been a lot of argument data. This is valid and will continue to be demonstrated.

It seems that there are several issues in SEO or marketing for highly contentious, controversial link building. Because of the development of search engine optimization strategy, the link becomes more and more obvious, the influence outside the field will be a core pillar.

This article focuses on the strategy of surrounding link construction, opposing tactics. Full of these tactics, but little attention to the strategy that leads to successful link building activities in space.

You just spend time and money to get the link building strategy does not exist. The concepts conveyed in this article are expected to translate into your management plan.

Keywords, anchor text diversity value

You absolutely must have a data Driven keyword strategy that will drive the results from your link building effort. What's the point if you're not driving with income or information?

Determine the highest possible keyword for the online conversion of driving increment and set these terms as your goal. Here are some good information to determine the correct keywords.

These keywords become the origin of your anchor text, but don't fall into the trap of many SEO. Here's a common problem--I would like to rank "men's jackets", so that I have made up my mind that all will be targeted for "men's Jackets" as a link to anchor text that I will reach. This is a mistake. While you certainly need some emphasis on your anchor text in the main keyword, it is equally important to work with the derivative of the keyword.

The important principle of the choice of moderate and diverse anchor texts. Do your homework and identify a set of valuable derivatives such as "Men's winter Jackets" and "cheap men's coats." "Diversification, in your link profile keyword, will help it appear naturally."

An anchor text using the thumb rule we've seen success with looks like this:

50%, which contains the exact match keyword.

Contains 30% to 40% of keyword derivative tools.

10% to 20%, including brand terms/URLs.

Diversification involves not only the anchor text, but the "follow" and "nofollow" ratio in your profile link. Many link builders get Rich "follow" links, which make up nearly 100% of the profile errors. Does this look natural?

Although the "nofollow" link direct value will be lower than "follow up," The diversified overall link profile's indirect value will be worth the time it takes.

Target URL selection for the right target

Link building SEO Campaign for a component should not happen in a vacuum. They should compliment a larger and more comprehensive search engine optimization approach. To determine the URL, you will point to your anchor text when you should follow the same method as your internal link structure below.

This consistency is important and will help signal the engine-specific URL for a given long ranking. Your keyword maps to a specific URL from the outset, is a worthwhile thing to do and can be used as a guide for both internal and external connections. Here are some good keyword maps related to information and site optimization that should be considered as part of your overall plan.

Avoid links to links to home page construction of non-branding. Diversify again here, you want the URL to convert the page to a given deadline team's best chance.

Strive for a health combination of a category page, a subclass of pages, and a product-level page link. If you are using the anchor text "Men's jacket" link building should point to your class-level page, which is "man's jacket", is supported by this keyword URL with internal connection structure optimization.

Classification of targeted link building is quite successful within the ecommerce site. The use of a subclass-specific derivation, such as the "Man's winter Coat", indicates that its mapped subcategory URL can benefit the term and head of the terminology that it is a derivative. This is the appropriate internal connection power that can be beneficial to your link building effort, weight can be navigated through the site, breadcrumbs, etc., are transferred to the classification page upstream and downstream product level page

Punishment and devaluation-panda paranoia

It is hard not to talk about Google's Panda update link building discussions. Many ecommerce webmasters worry that Google may or will penalize their sites because they have links to sites they think is a low quality content that is penalized.

Unless you create a lot of low quality content on your own site, accept your chances from Google, since several inbound links to severe penalties are fairly low (small degree of paranoia, though a good thing when it comes to SEO). However, it is likely that these inbound links will be devalued. This is a very different scenario than your site while being penalized-so keep things in the right place.

A few parting thoughts

Take the time to do this right. Don't rush into link building without a clear strategy and don't think it's purely a digital game.

Relevance and quality that really do matter will make you a sustainable link building activity. Whether you get links through blogs, video assignments, information graphs, white papers, press releases, online seminars or distribution articles, always keep your focus on the end user and your content, providing them with the value.